What is Marketing Automation?
If you would like to take your business to a whole new level, you have come to the right place. You can use marketing automation to take your results to where you have always wanted them. Doing so is much easier than you might think, and many marketing automation companies are willing to help. Marketing automation gives you a range of unbeatable benefits to which you would otherwise not have access:
· Boost Your Profit
· Save Your Time
· Expand Your Reach
In simple terms, marketing automation consists of software and systems that do the hardest parts of your marketing for you.
Boost Profit
Since your profitability is one of the most vital aspects of your business, let’s cover it first. Most businesses that fail do so because they don’t get their marketing right. They focus on the wrong things and overlook the most critical needs of their target customers.
Even when they get it right, marketing takes a lot of time and energy to implement. You can boost your profit more than you once thought possible when you use the right marketing automation plan. You can learn about your prospects and give them what they want without much additional effort, and the outcome will impress you.
Save Time
All business owners and marketing experts know that time is a limited and valuable resource. Anything that steals time away from running your business also hurts your bottom line. Some tasks that take time are essential to your bottom line, and marketing is one of them.
The good news is that the right marketing automation plan reduces the amount of time you spend on marketing. You can then use that time to work on the other areas of your business, and the rewards are exponential.
Email Funnel
An email funnel is the perfect example of marketing automation. While it can include chatbots and social media autoresponders, we are going to focus on the email funnel. In a classic funnel, you send people to an opt-in page and collect their email addresses. You then send out emails to your prospects to build relationships with them over time.
You then pitch your offer and go for the sale. You lose people at each step of your funnel, but it acts as a filter. The people who remain at the end are your most valuable customers, and they will stay with you over the long run if you treat them right.
Lead Generation
Lead generation is the first step in your marketing automation plan. To automate your lead generation process, put tracking pixels on your website and social media pages.
Also, you can use web code that reads cookies on your prospect’s browser and show them benefits unique to their needs and desires. For example, imagine you sell weight loss videos and diet plans. Your lead generation page should give valuable advice and offer a free video. Require your prospects to enter their email address to access the video.
Email Automation
Most marketing automation companies that know what they are doing use email automation. Once people join your list, your marketing automation software automatically sends them emails over several days or weeks.
It can then send the sales email after building enough trust with your prospects, and you don’t need to put in any additional effort once your system is in place. You might, however, want to change a few elements to see what gives you the best results possible.
Conversion Tracking
The old way of email marketing involved sending the same content to everyone on an email list. This approach causes you to lose more sales than you can imagine. You defeat that problem with conversion tracking software, which is included with most reputable email responders.
This software tracks which of your customers buy something in your email offer and when they do it, but it also tracks the ones who don’t. Based on the system you set up, the software places your customers into different groups based on their spending habits. Knowing the different behaviours and spending habits of your prospects is a powerful way to improve your sales rate.
Upsells
Upselling is an effective tool that skyrockets your profit when you use it the right way. You upsell the people who buy your first offer right away. These are the ones who enjoy your products and have enough money to buy them. Going with the weight loss example, your first product could be a video course selling for $47.
Your upsell could be private coaching sessions with experienced fitness experts, or you could offer membership programs. As long as you offer solid advice that gets results, a lot of your past customers will pay several hundred dollars or more for your advanced products.
Downsells
If you have ever added an item to your online cart but did not buy it right away, you have seen a downsell in action. Downselling works because it helps you get sales from those who would otherwise not buy from you.
Some of these people don’t have the budget for your products, but others are not comfortable paying the asking price. To use downsells, separate the people who don’t buy your first offer into a group. You then send that group discount codes or offer them a cheaper version of your product. If you are selling digital products, you lose nothing by offering discount codes.
Final Thoughts
As you can see, marketing automation is an effective way to increase your sales and boost your bottom line. Investing the extra profit you earn back into your business lets you expand to new areas if that’s your goal. You can also use the time you save to come up with even more product or service ideas. You now have the information required to implement your own marketing automation plan.
As with most things in business and life, you go through a trial-and-error process while discovering what approach is the best fit for your business. You can skip the roadblocks by hiring a marketing automation company to do it for you, and you then enjoy the rewards much sooner. No matter the path you choose, marketing automation can do wonders for your bottom line.