Those who know and love cars are always on the lookout for the latest stories about them. Real car enthusiasts can determine what’s a truly big story, and what’s marketing fluff that’s trying to pass for news. We’ll look at two big car stories ripped from the headlines, and what you should know about them.
Tesla
If you live in certain parts of the US, this car maker seems to be on everyone’s lips. The lucky few who have had the pleasure to drive them (or even sit in them) could reasonably describe the experience as seeing into the future. That’s how innovative this car has managed to be in an age where that word has all but lost its meaning. Elon Musk may not be the only person who’s implementing autonomous vehicle technology into his cars, but he is managing to appeal to some of the most demanding buyers on the market, like those who have learned the benefits of driving for the TLC.
When the Model 3 hit the market last year, even the most optimistic employee at Tesla was likely blown away by the response. People who ordered the car months ago won’t even get to test drive it until this summer. They might not get to take one home until potentially next year, especially considering Tesla has not been able to keep up with its forecasted numbers. Production wasn’t necessarily meant to accommodate the 400,000 pre-orders Tesla saw, which means that they’re very much under the gun to get everything finished on time. Some say that this could be their downfall when it comes to future sales, because it will take a while for Tesla to figure out the best way to meet demand. However, it’s likely that Tesla will just go through an adjustment period before smoothing out the rest of their processes.
Apple
And speaking of technology, Apple’s introduction to the autonomous driving market should not surprise anyone, but it may surprise people they waited so late. Instead of letting Tesla be the iPhone of cars, it looks like Apple wants their own name at the top instead. While other tech giants like Google may have already had a head start, the iPhone developers are certainly no slouch when it comes to gaining the upper hand in the public eye. Apple doesn’t just look at what customers want today, they look ahead to how customers will feel when the product debuts. By aiming to fulfill needs that customers may not have known they even had, the company manages to stay fresh regardless of how crowded the market is.
Apple is notoriously close with their money, meaning the investments they do make speak volumes about what they picture the future to be. Regardless of how ubiquitous Apple is, they haven’t had a lot in the way of breakthrough products as of late. The iPad was really the last thing that attracted mass numbers to try something completely new. As the company struggles to fill the shoes of the inimitable Jobs, they’re prepared to use their massive buying power to stay ahead of a game they may have gotten to just a few minutes late.
Whether you’re excited about these stories or are tired of hearing about how your driving skills may be obsolete in the future, there’s a lot to be said about keeping up with today’s trends. For now, consider taking a defensive driving course to increase your safety on the road, and to potentially lower your auto insurance bill. Defensive driving classes can help you understand how to use technology to your advantage, and keep you from being overly reliant on technology as well.
