Barbie Gets Three New Body Types in 2016
Barbie is getting three new body types in 2016.
Mattel, the company behind the iconic plastic toy doll model, is adding “tall, curvy and petite” body shapes to its line-up of the fashion dolls.
Several skin tones, eye colors and hair styles will also be added to the collection, Mattel said.
Barbie’s figure has come under fire for years, with critics arguing it set an unrealistic body image for girls.
With the new body shapes, the toy makers say they are “offering girls choices that are more reflective of the world they see today”.
In 2015, Mattel introduced 23 new dolls to its so-called Fashionistas line with varied skin and hair colors, and a much touted flat foot – replacing Barbie’s signature heels.
With this year’s update, the Barbie Fashionistas line will feature:
- 33 new dolls
- 30 hair colors
- 24 hairstyles
- 22 eye colors
- 14 face shapes
- 7 skin tones
- 4 body shapes – original, plus tall, curvy and petite
Mattel executive Evelyn Mazzocco said in a statement: “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”
The new dolls will go on sale in the spring of 2016 worldwide.
However, true to life, Mattel warned that “not all clothes will fit all dolls”.