Before we begin this article, let’s get one thing out in the open: going global isn’t easy. You’ll need to go through a lot of planning and research to plot your moves. And, you will need an in-depth knowledge of the market you intend to enter.
That said, there have never been more opportunities to take your business elsewhere. And, of course, it’s simple to get started, thanks to the Internet. These days, you can begin to sell in another country with relative ease, and it’s an excellent way to test the different water. Here are some of the advantages – take a look and let us know what you think.
Diversify your market
All businesses tend to do better when they can expand their offering, and going abroad is the perfect opportunity. For example, let’s say that you sell a product here, and think it might be a success in Australia. So, you take your product out there and start to get some sale. But, you notice something. People that buy your product in the UK tend to buy an accompanying product with it, too. But that product isn’t on sale in Australia. So, not only have you had success with your product, but you have also spotted a gap in the market – and given yourself the chance to diversify.
Maximize product lifespans
All goods and services have limited lifespans. There are only a certain amount of people that can buy something from the same area, after all. So, heading abroad gives you a whole bunch of fresh faces, that can help your product expand its lifespan. There is a lot of research to do first, of course. But, if you want to make the most of what you sell, it is silly to limit yourself to your geographical location.
In some cases, selling a product abroad might be more profitable for you than selling at home. There are a few reasons why. First of all, you can add on extra charges for taxes and delivery – although you shouldn’t push too far. Most importantly, you can look for the best currency rates to give you the best return when you receive the funds. While it won’t happen all the time, or for every currency, the strength of the pound could be beneficial for you. Check in with an international exchange broker to make sure you get the best deals.
If you only sell in one country, many different things can happen that can put you at risk. A better product than yours could come to the market, for example. Or, there could be a crash in the stock value of your industry, meaning people put less faith in your company. Neither of these things is your fault, but you do need to protect yourself against them. So, it makes complete sense to spread your risk in the same way that successful investors do. Selling in more than one country will protect your company if things go wrong in one particular area of the world.
Still think your business is restricted to the UK? We hope we have shown you an alternative route to success!