Home Business Apple Reports Record Profits as Demand for iPhones Soares

Apple Reports Record Profits as Demand for iPhones Soares


Apple has posted a record jump in profits in Q2 2015 as demand for iPhones soared.

However, Apple’s shares fell in after-hours trading after revenue forecasts disappointed analysts.

Apple sold 47.5 million iPhones in the quarter to June 27, up 35% on a year ago, with Mac computer sales up 9% to 4.8 million.

CEO Tim Cook called it “an amazing quarter”.

Profits rose 38% to $10.7 billion, while revenue was up 33% to $49.6 billion.

The third quarter is typically the slowest for iPhone sales because many customers put off buying new phones, on the expectation of a new model.

Despite the strong results, shares fell 6.7%, or $8.85, to $121.89 in after-market trading in New York.

Analysts blamed the fall on disappointment about Apple’s revenue forecasts for the fourth quarter, which were slightly lower than expected, as well as the firm’s profits being too heavily dependent on the iPhone.

Apple is forecasting revenue to be between $49 billion and $51 billion in the fourth quarter.

Demand for iPad tablets remained weak, with Apple selling 10.9 million, down 18% from a year earlier.Apple profit report 2015

However, Tim Cook also said the Apple Watch had had a “great start”, in the first indication of how well the company’s first piece of wearable technology was selling.

Apple’s chief executive said last autumn that he did not want to reveal detailed figures for the watch, which went on sale on April 24, to avoid giving competitors inside information.

Apple said that revenue from “other products”, which includes the watch as well as products such as the iPod and its Beats headphones, came to $2.6 billion – about $952 million higher than the previous quarter.

Chief financial officer Luca Maestri said that revenue from the watch amounted to “well over'” that $952 million increase.

Sales of the watch in the first nine weeks had exceeded those of both the iPhone and iPad after they were first launched, he added.

Apple said its gross margin – the difference between the amount it spends on making the products versus how much consumers pay – was 39.7%, up slightly on a year ago.

The technology giant also continued to do well in the China market – defined by Apple as China, Hong Kong and Taiwan.

Sales doubled year-on-year and accounted for more than a quarter of Apple’s total third-quarter sales.

The jump should help to reassure investors that demand in China remains robust despite fears the market is close to saturation point.

The iPhone 6 and 6 Plus, which smashed iPhone sales records when they were launched last year, are now 10 months old.

Clyde is a business graduate interested in writing about latest news in politics and business. He enjoys writing and is about to publish his first book. He’s a pet lover and likes to spend time with family. When the time allows he likes to go fishing waiting for the muse to come.