If you’re working toward your Masters Degree in Communications, then you understand the incredible value of a well thought-out creative pitch. This “shootout” is your first (and often only) chance to convince a potential client of your ability to promote their product successfully and therefore win their business. There are certain elements of your pitch – setting the stage, formatting well – that, when used correctly, can increase your likelihood of success. In the below infographic, learn these essential elements for developing a convincing creative pitch: