Barbie doll, which is made by Mattel, is flaunting her frame in Sports Illustrated Swimsuit‘s 50th anniversary issue that’s hitting stands on Tuesday.
Barbie will be featured alongside supermodels like Christie Brinkley and Brooklyn Decker as part of a campaign called Unapologetic.
According to multiple reports, Barbie will actually appear as a cover wrap on at least 1,000 copies of the issue, with Sports Illustrated Swimsuit magazine proclaiming the iconic figure: “The doll that started it all.”
“As a legend herself, and under constant criticism about her body and how she looks, posing . . . gives Barbie . . . and her fellow legends an opportunity to own who they are,” said Lisa McKnight, Mattel’s senior vice president of marketing.
The campaign is a departure for 55-year old Barbie, which has been both beloved as a plaything and criticized as an unrealistic standard of beauty for decades.
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