High Street megastore TK Maxx’s new autumn/winter campaign sets out to prove that being stylish is a state of mind, not an age bracket or a dress size.
Led by 85-year-old supermodel Daphne Selfe the eclectic line-up of UK models and street style stars chosen to showcase the new season offerings also includes Britain’s hottest new plus-size model, Felicity Hayward.
The campaign aims to celebrate individuality and personal style, rather than slavishly following the trends, and the high energy shoot gives the latest in-store bargains a cool new twist.
Silver-haired Daphne Selfe has been the star of countless catwalk extravaganzas, campaigns and magazine spreads in a career spanning seven decades.
In the pictures Daphne Selfe is seen modeling a mannish trouser suit as well as coral cigarette trousers and a boucle belted coat.
Talking about her style Daphne Selfe said: “I have and wear a lot of vintage clothes and it is how I have always dressed. I still have my <<going away suit>> which I bought in Madrid in the ‘50’s. It’s thick white brocade cotton and can be put in the washing machine. It’s had several <<updates>> over the years but is still as good as ever and I would hate to part with it.”
Daphne Selfe’s top tip for TK Maxx shopping is: “Definitely to go when you are feeling fit and energetic, there’s a lot of choice!”