The Canadian operation of Pizza Hut has launched a fragrance after receiving an enthusiastic response to a post asking fans just how much they loved the smell of a box of its pizza being opened.
Named Eau de Pizza Hut, the scent apparently has “top notes of freshly baked, hand-tossed dough”.
Released as a limited-edition, its launch marks the Pizza Hut Canada Facebookpage reaching 100,000 fans.
Beverley D’Cruz, Marketing and Product Development Director for Pizza Hut Canada, explained in a statement: “What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!”
The post that inspired the ill-conceived idea read: “Do you love the smell of a box of Pizza Hut pizza being opened?
“We thought so. If that smell was a perfume, what would it be called?”
It sparked 271 comments – both positive and negative, as well as 160 likes and 109 shares.
Among the varied suggestions were “Grease Lightening”, “Eau Ver Weight” and “Heaven Scent”, as well as several nominations for “Pizzaz”.
Though we cannot imagine anyone actually wishing to spend their hard-earned cash on the scent, Pizza Hut says that bottles will be given away to those who initially shared their desire for the pizza-scented fragrance.
And thankfully it will not be making a presence in department stores – or at least, not any time soon.
“For now, we’ve only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store,” Beverley D’Cruz said.
“The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas.”