Japanese carmaker Honda has designed Fit She’s, the first car to be marketed exclusively to women.
The Honda Fit She’s comes in colors inspired by popular eyeshadow shades (including pink), and has a windscreen that “helps prevent wrinkles”.
The $17,500 vehicle also has an air-conditioning system that apparently improves the driver’s skin quality.
The design, which features pink bezels on the dashboard and hot pink stitching on the steering wheel and seats, has been called “adult cute” by the manufacturer.
Already the description has been the subject of hilarious ridicule on news sites and blogs.
A commenter on the Today.com article wrote: “Am I a woman? Oh, yes, because I have a big pink car that reminds me that I am!”
Another wrote: “I’m assuming it only comes with an automatic transmission, lipstick instead of a cigarette lighter, an illuminated vanity mirror in each visor… and the two remaining pedals (accelerator and brake) have been replaced with a tub to soak their feet.”
Thankfully Honda appears to realize that the concept would not go down well in the U.S. For now, sales of its ladies-only model are limited to Japan.
Indeed, as Today.com explains: “As much as half of all Japanese women stay out of the workforce and still more tend to shift to homemakers after getting married. But even for those women who do join the workforce, there is more of a divide in tastes than one might find in Western countries.”
That hasn’t stopped other automakers from attempting to launch similar ladies-only models in the U.S.
The launch brings to mind Chrysler’s pink-and-white Dodge LaFemme, unveiled in 1955, came with a designated spot to store a matching handbag and rain hat.
And as recently as 2000, Ford built a prototype Windstar minivan that had its own washer/dryer, microwave and vacuum cleaner for domestic goddesses on-the-go