Freddie Mercury, the iconic Queen frontman, becomes an “honorary member of the Angry Birds family” on September 3.
Freddie For A Day and Rovio Entertainment have made a partnership to start the week in which the legendary singer’s memory is celebrated with Freddie For A Day on his birthday, September 5.
“Freddie for a Day is such a great way to honor Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style. Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans,” said Peter Vesterbacka, Rovio CMO.
The Finnish creators of Angry Birds release a video that presents an all-new animation of Freddie the Angry Bird, riding his bicycle to the track “Bicycle Race,” 1978 Queen hit.
The partnership includes also a limited-edition Freddie Mercury Angry Bird T-shirts, available at Angry Birds and Bravado web stores.
Tonight Queen members Brian May and Roger Taylor are hosting a special Freddie For A Day fundraising evening in London at the Savoy.
This is the second year when friends, artists, celebrities are gathering to honor Freddie Mercury and raise funds for the Mercury Phoenix Trust – Fighting AIDS Worldwide.
Now into its third year, Freddie For A Day, is an annual event, created by Liz Swanton, the web editor of the Mercury Phoenix Trust. She raised over £1,200 by spending a working day dressed as Freddie. Note that she is a City of London Banker in real life.
Everyone who loves Freddie or who wants to help raising funds can be Freddie for a day. All they have to do is to decide what to wear: the famous moustache, aviator sunglasses, or a full sparkly body leotard. And the options do not end here.
Born Farrokh Bulsara on September 5, 1946, Freddie Mercury died on November 24, 1991, from AIDS complications.
His popularity has grown even more after his death and he is still honored around the world. Two of his songs, “We Are the Champions” and “Bohemian Rhapsody“, have been voted as the greatest song of all time in major polls by Sony Ericsson and Guinness World Records. At the closing ceremony of the 2012 Summer Olympics in London, Queen‘s “We Will Rock You” with solo artist Jessie J was opened with a video of Freddie Mercury from 1986’s Wembley Stadium performance. The audience was full of enthusiasm.
The Mercury Phoenix Trust was founded in 1992 by Queen members Brian May and Roger Taylor and Queen manager Jim Beach to distribute money raised from the 1992 Freddie Mercury Tribute Concert for AIDS awareness. According to their website, since then, the Trust has raised over $15 million to help in the fight against AIDS worldwide. www.mercuryphoenixtrust.com
Angry Birds join Freddie For A Day by releasing an animation of Freddie the Angry Bird. (video)