Marks and Spencer have created a solution for the women with an ample bosom in the form of the “Amazing Illusion” bra.
This innovative design is the first ever patent pending non wired padded bra which goes up to a G cup.
Soozie Jenkinson Head of Lingerie Design at M&S said: “For the past 60 years, bra wires have been the global industry standard in helping to shape, support and lift the bust.
“I believe this exciting innovation has the same potential to revolutionise underwear for our generation as underwires transformed the underwear drawers of women in the 1950’s, offering a completely new bra construction which delivers on shape and support but is wire free.”
With the soft channelling around the cup and secret support sling providing extra lift, this bra gives the shape a regular wired bra provides.
For extra comfort this bra boasts a padded cradle and smoothing wing making this an extremely comfortable addition to any lingerie drawer.
“Our Amazing Illusion TM bra is our first non wired padded bra that is available in sizes up to a G cup.
“We developed a hidden patented technology which provides all the comfort you would expect from a non wired bra but with the support and shape you expect from a wired bra, a truly amazing innovation!
“Women who have worn this bra have commented that it feels almost like wearing nothing,” said Paschal Little, Head of Innovation at M&S.