50 Cent hit rival Kanye West below the belt by branding his girlfriend Kim Kardashian “trash”.

The rapper has surely kicked off a new feud with his old sparring partner with his latest comments.

50 Cent, 37, told XXL Magazine: “You know how it is? One man’s trash is another man’s treasure.”

50 Cent hit rival Kanye West below the belt by branding his girlfriend Kim Kardashian “trash”

He made the quip as he shared his thoughts on the The College Dropout’s touching ode to his lover, the charmingly titled Perfect B****.

50 Cent said: “I mean, if that man feel like she’s perfect, then she’s perfect.

“He could mean it and you’ll end up singing the words to it because he’s Kanye.”

But he also issued a note of caution, pointing out his doubts that there is such a thing as the perfect woman.

He said: “I’m not sure. The smartest guys I know have lost being a bad judge of character in that area.”

50 Cent has been a rival of Kanye West’s throughout his career, and in 2007 he infamously promised to quit music if his Curtis album was outsold by West’s platter Graduation.

Of course the latter went on to top the charts after selling 957,000 copies in the first week, while 50 Cent took the number two spot, selling 691,000 units.

Despite his previous assertions, 50 Cent went on to release Before I Self Destruct in 2009, while this year he unveiled his latest opus Street King Immortal.