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Burger King introduces the limited-time dessert Bacon Sundae today as part of its new summer menu.

The 510-calorie sundae – vanilla soft serve topped with fudge, caramel, bacon crumbles and a piece of bacon – has 18 grams of fat and 61 grams of sugar.

Earlier this year, Burger King rolled out an expanded menu with healthier fare – fruit smoothies, wraps and salads – with an advertising campaign featuring soccer star David Beckham. Burger King Bacon Sundae, available through September 3, would seem to be a strategic move in the polar opposite direction – and something akin to Jack in the Box’s 1,081-calorie bacon milkshake, which debuted in February.

It also seems to be an attempt to answer Taco Bell’s wildly popular Doritos Locos Taco, which became “the most successful product launch in the chain’s history” after 100 million were sold in the 10 weeks following its launch in March.

Taco Bell, for its part, is going “upscale.” The “Cantina Bell” menu, debuting in July, will have “fresh ingredients such as black beans, <<fire-roasted>> corn salsa, cilantro rice, pico de gallo and citrus- and herb-marinated chicken that many consumers have come to associate with Chipotle,” according to Advertising Age.

Burger King introduces the limited-time dessert Bacon Sundae today as part of its new summer menu

Burger King introduces the limited-time dessert Bacon Sundae today as part of its new summer menu

Burger King’s summer menu also includes a Memphis pulled-pork BBQ sandwich, Carolina BBQ Whopper or chicken sandwich, Texas BBQ Whopper or chicken sandwich, sweet potato fries and frozen lemonade.

The bacon sundae, it’s worth noting, is downright healthy compared to the Krispy Kreme bacon cheeseburger – a 1,500-calorie behemoth that replaces the buns with doughnuts.

Burger King isn’t the first company to market a bacon sundae- Denny’s Baconalia event featured a maple bacon sundae of some description a while back, and one of NYC’s best burger joints, Shake Shake, certainly features a high-end bacon sundae that could theoretically work on some level.

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Fast-food giant Burger King has announced plans to launch a home delivery service.

Burger King, the US second largest burger chain, has been quietly testing the home delivery service at four of its restaurants in the greater Washington area.

For decades burger restaurants have resisted introducing home-delivery services as the snacks don’t travel well and tend to go soggy when warmed up in a microwave.

But Burger King claims to have solved the problem by developing what it calls “proprietary thermal packaging technology”, which ensures the food won’t arrive cold and congealed.

According to chief brand and operations officer Jonathan Fitzpatrick, the new packaging “ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy”.

Burger King charges an additional $2 delivery fee with minimum orders varying from $8 to $10 depending on the store.

They claim stores try to deliver within 30 minutes of ordering but customers must live within a 10-minute drive of the store.

Drinks are delivered in bottles and the service does not extend to breakfasts. Delivery times are 11 a.m. to 10 p.m.

If successful it is expected they will roll the service out nationwide.

Fast-food giant Burger King has announced plans to launch a home delivery service

Fast-food giant Burger King has announced plans to launch a home delivery service

Rivals McDonald’s currently offers a delivery service from two of its branches in Manhattan, New York, but it is only open to businesses and the company say they have no plans to expand the service.

However Pizza firm Domino’s, for which delivery accounts for 70% of all business, told ABC News via spokesman Tim McIntyre: “We wish them luck.

“There is a reason that not all pizza places deliver: It isn’t easy.”

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