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Australian supermodel Miranda Kerr has been reportedly dropped as a Victoria’s Secret Angel because of her “difficult reputation”.

Miranda Kerr, 29, who is married to British actor Orlando Bloom with whom she shares 2-year-old son Flynn, has been let go as one of the main faces of Victoria’s Secrets after her $1 million, three year-contract “was not renewed”.

Miranda Kerr has been reportedly dropped as a Victoria's Secret Angel because of her difficult reputation

Miranda Kerr has been reportedly dropped as a Victoria’s Secret Angel because of her difficult reputation

A source told Us Weekly that Miranda Kerr “has a difficult reputation” and suggested it was the main reason she will no longer walk the lingerie brand’s star-studded annual catwalk show wearing a prestigious pair of angel’s wings, an honor reserved for just a handful of the brand’s top faces.

Another source suggested Miranda Kerr is “not a big seller for VS”, compared to its other Angels like Alessandra Ambrosio, 31, Candice Swanepoel, 24, and Adriana Lima, 31.

She will reportedly still walk in the Victoria’s Secrets’ runway show later this year and will also appear in its catalogue.

The source said: “They can still use her for catalogue, where she will get a day rate, but she doesn’t have to be an Angel to do that.”

Another source told People magazine Miranda Kerr is known in the industry as a diva, adding: “She can be difficult at shoots and appearances. She’s not very timely. She’s standoffish with the rest of the girls.”

But one source added: “If Miranda and Victoria’s Secret part ways it’s not because of her behavior. It’s purely contractual. She’ll be coming back for the show but it’s unclear if she’ll be in future campaigns. But she is definitely one of the most popular models and in high demand.”

Executives from Victoria’s Secret did not deny that Miranda Kerr’s contract has not been renewed, but chief marketing officer Ed Razek insisted he has already invited her to walk in the 2013 runway show in New York in November.

Ed Razek said: “Miranda Kerr is one of the best models in the history of the business – and easily one of the most popular. She is also a consummate professional.”

“Any rumors to the contrary are simply untrue. While her international commitments have kept her away from us more than we’d like over the past few years, she will always be an Angel to me … In fact, I’ve already invited her to walk the runway in this year’s fashion show and, happily, she’s agreed.”

Other Victoria’s Secret Angels include Lily Aldridge, 27, Karlie Kloss, 20, Doutzen Kroes, 28, and Erin Heatherton 24.

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Retailers are now tracking what you take back – catching “serial returners” red handed in the process – in an effort to prevent repeated store returns.

Stores like Victoria’s Secret, Home Depot and Target require shoppers to hand over photo identification when requesting a product return, and according to the National Retail Federation, 62% of U.S. retailers have a similar policy.

A large service database called The Retail Equation then tracks how often you bring items back, quickly identifying frequent returners – who then may lose their right to bring back purchases anywhere.

According to the retail exchange, return fraud abuse is costing retailers and workers between 524,000 and 673,000 jobs, and states are losing a total of $870 million to $1.1 billion annually in sales tax revenues.

A customer who had recently shopped at The Children’s Place, and wanted to exchange a purchase, told CBS San Francisco: “I was required to provide them a copy of my driver’s license, where they actually took the information and scanned it into their database.”

Stores like Victoria's Secret, Home Depot and Target require shoppers to hand over photo identification when requesting a product return

Stores like Victoria’s Secret, Home Depot and Target require shoppers to hand over photo identification when requesting a product return

She told the sales associate that she felt uncomfortable giving up ID, but she was told that the requirement is corporate policy.

Peninsula Congresswoman, Jackie Speier, disagrees with the practice, saying: “They have no right, I my view, of swiping my drivers license. I will never let someone scan my driver’s license.”

However, legally, if a customer wants to make a return, they are required to hand over their ID, or they forfeit their right to a return.

State law requires that retailers advertise any ID requirement in their return policy, and both Victoria’s Secrets and The Children’s Place put this policy on receipts and as well as at the counter.

Many commenters agreed with Jackie Speier, with one facetiously writing: “The Department of Homeland Security may as well be Home Depot at this point.”

However, some retail veterans see the benefit in this surveillance return system.

One store manager wrote: “I worked retail as a manager for years and THIS is the reason the prices keep exponentially going up.

“Businesses are fighting the A-holes that think its ok to buy an air conditioner or gas grill in May/ June and return it in September for full credit.

“They are also fighting the thieves that target high priced items and return them for store credit gift cards and re-sell them or use gift card trading websites.”

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