Vaginal whitening wash Lactacyd White Intimate, a product that promises to make your private area “safely fairer within four weeks”, has hit the beauty market in Thailand.

Lactacyd White Intimate comes after huge controversy was sparked when 18 Again – an Indian pharmaceutical “vaginal tightening and rejuvenating cream” came onto the market earlier this year.

The latest product’s advert, which is online, on TV and on radio, shows an attractive, fair-skinned young woman complaining about how tight shorts can leave skin looking darker.

Vaginal whitening wash Lactacyd White Intimate promises to make your private area safely fairer within four weeks

The young woman then waltzes off in a tiny pair of white shorts as a voice-over states that the product can help skin become “bright and translucent”.

In a country where fair skin is synonymous with success, skin and body hair whitening products are readily available – and the industry is expected to reap $2 billion this year alone- but this is the first vaginal whitening wash to hit the shelves.

When 18 Again hit the shelves in India, not only did women voice the opinion on Twitter that 18 Again was created by Ultratech purely to cash in on female insecurities, but many criticized the accompanying TV advert.

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