Target has apologized for labeling a plus-sized dress “Manatee Gray”, after a rotund marine mammal.

Uproar followed when shopper Susan Clemens tweeted a screengrab of the “Manatee Gray” dress from Target’s website.

A smaller size of the same dress was labelled “Heather Gray”.

Target has apologized for labeling a plus-sized dress Manatee Gray

Target has now changed the listing to simply “gray”.

“It is never our intention to offend our guests and we apologize for this unintentional oversight,” a Target spokeswoman says.

“Manatee Gray is a seasonal color used across Target product categories, from apparel to home items.”

A large, aquatic relative of the elephant, manatees are sometimes called sea cows.

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