Sandra Bullock is suing watch company ToyWatch she claims used her image in advertising without her permission.

Now Sandra Bullock is the subject of a lawsuit by an insurance company that wants to determine if it should pay out if she wins her case.

Sandra Bullock is suing watch company ToyWatch she claims used her image in advertising without her permission

The legal maneuver is being taken by the insurers of ToyWatch, which made the timepiece Sandra Bullock’s famously indomitable mom character wore in The Blind Side.

According to TMZ, ToyWatch has a policy in place that might cover a judgment in case they lose in court.

The insurance company does not want to wait until after the initial lawsuit has ran its course, and on Monday legal docs were filed against Sandra Bullock, asking a judge to decide if they’re on the hook in case the actress wins.

The flashy white timepiece Sandra Bullock wore as Leigh Anne Tuohy was a key part of her gaudy appearance.

The ToyWatch soon became popularly marketed online as the Sandra Bullock watch, with its sales likely to have been affected by its connection to the Oscar-nominated film and its successful leading lady.

Sandra Bullock last year sued the Italian-owned company for using her name and image in its adverts.

She alleges ToyWatch USA’s use of her name and image infringes her publicity rights and claimed it may lead to over-saturation of her commercially valuable name.

At online sales sites, including Amazon, the watch is associated with Sandra Bullock, who claims the watch maker also uses her name on its website.

The lawsuit stated Sandra Bullock “will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona”.

If ToyWatch is found to have negatively impacted Sandra Bullock’s name, misappropriating it to its own advantage without any benefit to her, she may win damages and see an injunction placed on the company.

The watch – on sale for around $272 – “features a diamanté rotating bezel encrusted with synthetic mineral glass stones, which is set against a white dial with diamanté markers”.

“The white plasteramic linked strap securely fastens with a butterfly clasp” according to marketing information.

If Sandra Bullock proves to be as steely as her character in the 2009 football tale, ToyWatch may live to regret its marketing moves.