Lift Away The Years is a hand-held vibrating device that claims to give an instant firming and lifting effect to the whole face including eyes, brows, jawline and cheeks, as well as plumping lines and wrinkles.

The battery-powered device, which is recommended to be used twice daily on the face and neck, combines vibration and skincare in a two-part system that claims to maximize wrinkle-fighting, moisturizing and firming performance.

Crystal Clear, the company who make the product, explain that facial muscles are subject to deterioration and sagging, just as the muscles in the body are, and require much the same toning and exercise.

The wand is designed to provide these delicate muscles with the equivalent of a personal trainer for your face.

Vibration causes the muscles to contract, stimulating blood flow and increasing oxygenation of the skin to restore the shape and contour of the face.

Lift Away The Years is a hand-held device that uses snake venom and vibrations to fight wrinkles

The device also releases an anti-ageing serum packed with scientifically proven peptides, including Syn-Ake.

Based on a polypeptide found in the venom of the Temple Viper snake, it is particularly effective in reducing expression lines and wrinkles by inhibiting muscle contractions.

Syn-Ake is said to be loved by Cheryl Cole, Tulisa and Kate Moss.

The product was developed by Sharon Hilditch, MBE, MD of Crystal Clear and was tested on 30 volunteers over eight weeks.

They found that home use reduced the appearance of fine lines and wrinkles by 27% and noticed a 45% increase in skin firmness too.

Sharon Hilditch said: “Consumers want to see results based on evidence backed skincare formulations and far less hype in a jar.

“Lift Away the Years has been two years in development and is fully supported by scientific results.”