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Justin Bieber and Selena Gomez made sure to be seated apart and not seen together throughout the entire 2013 Billboard Music Awards show.

However, backstage it was a completely different story for Selena Gomez and Justin Bieber.

After bumping into one another, Selena Gomez put her arm around Justin Bieber to lean in and give him a tender kiss on the cheek.

Selena Gomez and Justin Bieber’s casual meet up was captured on Billboard’s online backstage video feed after the show.

In the video, Justin Bieber is seen standing with one of his pals, as Selena Gomez and her best friend and fellow singer Taylor Swift walk past.

Selena Gomez stops to talk to Justin and puts her arm around him and pulls him in for a kiss on the side of his face.

In the video it also appears that Justin Bieber tries to pull her in for a kiss on the lips before Selena Gomez seemingly pinches him on the cheek.

Following the smooch, Taylor Swift is seen sticking her tongue out in a gesture of either surprise or disgust over her friend’s actions.

Selena Gomez and Justin Bieber then continue to chat for some time, looking like they are catching up.

While Taylor Swift waits patiently for them to finish their conversation, a red head woman tries to pull Selena Gomez along but she is keen to keep chatting to her former beau.

The pair finally part ways after embracing each other again with Selena Gomez nodding several times.

Selena Gomez kissed former flame Justin Bieber on the cheek backstage at the 2013 Billboard Music Awards in Las Vegas on Sunday night

Selena Gomez kissed former flame Justin Bieber on the cheek backstage at the 2013 Billboard Music Awards in Las Vegas on Sunday night

While the duo affectionately greeted one another, the meeting however appeared more like friends catching up rather than a couple conversing after getting back together.

However, after the backstage cameras caught the moment, Justin Bieber noticed he was being filmed and quickly tried to shoo away and cover up the cameras with his hand.

Meanwhile, Selena Gomez later posted the picture on her Instagram account, proudly captioning it: “Vegas hug + kiss.”

The pair’s meeting comes after they managed to avoid being photographed or seen together all night.

Selena Gomez was originally set to be sitting next to Justin Bieber at the awards ceremony on Sunday night.

Justin Bieber and Selena Gomez had appeared to had patched things up since their split in the New Year and were expected to go public at the annual music awards in Las Vegas.

According to Us Weekly, a source revealed Selena Gomez would be sitting on the front row at the MGM Grand Garden Arena right next to Justin Bieber, with her close friend Taylor Swift on her other side.

The insider said it was “clearly no accident”, adding: “Their camps must have requested this seating arrangement. No way would it have happened without their go-ahead.”

However, when the awards ceremony commenced, Justin Bieber and Selena Gomez were not seated together, instead sitting across the aisle from one another.

Rumors had been circulating the pair were back together since they were caught kissing backstage in Norway, and were then seen cuddling in a picture uploaded to Instagram by Justin Bieber last month before he deleted it.

Justin Bieber, 19, and the 20-year-old former Disney starlet arrived in Vegas early, and were apparently spotted at the Cirque du Soleil’s Love show together on Friday night.

The Baby hitmaker tried to enter the Mirage venue incognito, but was rumbled when an onlooker shouted out his name.

Justin Bieber then spent the entire night “nuzzling right into” his former girlfriend Selena Gomez as they snacked on M&M chocolates, People magazine reported.

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According to a report by Women’s Wear Daily (WWD), the magazines featuring Taylor Swift on the cover in 2012 sold less than those displaying less well known celebrities such as Lauren Conrad and Zooey Deschanel.

Taylor Swift cut a glamorous sight on the covers of Vogue, Glamour and Harper’s Bazaar last year, following the October release of her hugely successful album Red.

The report, by the Alliance for Audited Media, examined sales of the high end women’s monthly magazines in 2012.

Taylor Swift’s Vogue cover in February 2012 sold a solid 329,371 – a little over the magazine’s six month average – but the star was outsold to a large degree by Lady Gaga whose cover appearance moved almost double – shifting 602,000 copies.

However, Lady Gaga’s appearance in a pink gown and hair raising wig featured on the magazine’s September issue, which traditionally sells more.

Adele’s March cover also beat Taylor Swift, selling 410,343, and providing Vogue with its second best seller in 2012.

Although Taylor Swift performed acceptably for Glamour‘s November issue, selling 443,000 copies, she failed to beat Lauren Conrad who proved the year’s “runaway best seller” for the brand with a little over 500,000, while Victoria Beckham’s September edition moved an impressive 482,000.

According to a report by Women's Wear Daily, the magazines featuring Taylor Swift on the cover in 2012 sold less than those displaying less well known celebrities

According to a report by Women’s Wear Daily, the magazines featuring Taylor Swift on the cover in 2012 sold less than those displaying less well known celebrities

Glamour editor-in-chief Cindi Leive told WWD that she believed Taylor Swift’s relationship troubles with One Direction star Harry Styles could have caused her low sales.

“There may have been a little hiccup for her right around the 1-D relationship,” she said.

“But it’s nothing a pro can’t come back from. I’d put money on her for the long run.”

Taylor Swift was also Cosmopolitan magazine’s worst seller of the entire year, with her December cover selling 20% below the six-month average for the magazine.

Scarlett Johansson was Cosmopolitan‘s top performing star, with 1.5 million readers interested in an interview with the Lost in Translation star, with Scarlett discussing what she finds attractive in a man.

Even Ashley Greene outsold Taylor Swift, with the Twilight actress ranking second in the year’s sales.

All this despite Taylor Swift, who appeared on the cover of Harper’s Bazaar in December and Elle magazine in February 2013, usually giving good value in interviews.

She made headlines for her Vanity Fair interview for April in which she appears on the cover, where she criticizes Golden Globe hosts Tina Fey and Amy Poehler.

Gwen Stefani also beat Taylor Swift’s Harper’s Bazaar total of 138,412 copies, despite the No Doubt singer having a poor year in record sales.

Celebrities who performed well for the magazines in general include Katy Perry who sold best for Elle and Jennifer Aniston for In Style.

Kate Middleton’s cover was the top selling issue for Vanity Fair, with model Kate Moss also scoring well for Harper’s Bazaar and W magazine.

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Taylor Swift was the big winner at Sunday night’s MTV Europe Music Awards in Frankfurt after picking up three awards.

Wiping the floor with the competition, Taylor Swift, 22, made off with gongs for Best Female Act, Best Live Act and Best Look.

Even though Kanye West was there to support girlfriend Kim Kardashian, he didn’t invade the stage like he did when Taylor Swift won an MTV award in 2009.

Not only did the star win three awards but she also wowed the audience with her energetic circus-inspired performance, dressed as a ringmaster.

Taylor Swift was only matched in her success by teen pop sensation Justin Bieber who won Best Male Act, Best Pop Act and Best World Stage, although he couldn’t be at the ceremony due to a concert in Brooklyn on Monday.

Carly Rae Jepsen was also a big winner, picking up awards for Best Song and Best Push.

The 26-year-old Call Me Maybe hitmaker took to the stage perform and got the crowd going with a spot of crowd-surfing.

Taylor Swift was the big winner at Sunday night's MTV Europe Music Awards in Frankfurt after picking up three awards

Taylor Swift was the big winner at Sunday night’s MTV Europe Music Awards in Frankfurt after picking up three awards

One Direction couldn’t be at the awards either, as they were still in LA on promotional duties, although they won awards for Best New Act and Biggest Fans.

Lana Del Rey showed up to present Taylor Swift with an award and walked away with one of her own, for Best Alternative Act.

South Korean pop sensation PSY won the award for Best Video, while Nicki Minaj, who couldn’t be there, won Best Hip Hop Act.

Taylor Swift closed the show in true style with a show-stopping performance of her hit We Are Never Getting Back Together.

Dressed as a circus ringmaster, the star danced under a shower of streamers and fireworks.

Taking to Twitter after the ceremony, Taylor Swift wrote: “Such an insane night!!! You guys won me 3 EMAs! Best female, best live act, best look. Can’t even begin to thank you enough. I love you!!.”

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MTV Europe Music Awards 2012 full list of winners

Best Song – Carly Rae Jepsen – Call Me Maybe

Best New Act – One Direction

Best Female Act – Taylor Swift

Best Male Act – Justin Bieber

Best Pop Act – Justin Bieber

Best Live Act – Taylor Swift

Best Hip Hop – Nicki Minaj

Best Rock Act – Linkin Park

Carly Rae Jepsen picked up two awards at MTV EMA’s 2012 for Best Song and Best Push

Carly Rae Jepsen picked up two awards at MTV EMA’s 2012 for Best Song and Best Push

Best Electronic Act – David Guetta

Best Alternative Act – Lana Del Rey

Best Video – Gangnam Style (Psy)

Best Look – Taylor Swift

Biggest Fans – One Direction

Best Worldwide Act – Han Geng

Best World Stage – Justin Bieber

Best Push – Carly Rae Jepsen

Global Icon – Whitney Houston

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In a video which has now gone viral, actor Zac Efron is seen approaching a fan to greet them, when he accidentally drops a condom on the red carpet at the premiere of his new Dr. Seuss film, The Lorax, at Universal Studios, Hollywood.

Zac efron, 24, swept up the contraceptive immediately, grinning sheepishly and immediately put his sunglasses on as he continued on his way.

The Disney’s High School Musical series star coughed with and held his hand to his mouth, pausing to regroup after the mishap.

The actor’s bashful smile and clear embarrassment served as apology enough- though hopefully any youngsters present might not have recognized what they saw.

Zac Efron’s co-stars Taylor Swift and Danny DeVito were also present at the screening.

Zac Efron is seen approaching a fan to greet them, when he accidentally drops a condom on the red carpet at the premiere of his new Dr. Seuss film, The Lorax

Zac Efron is seen approaching a fan to greet them, when he accidentally drops a condom on the red carpet at the premiere of his new Dr. Seuss film, The Lorax

There has been talk of a romance between the Zac Efron and the country singer Taylor Swift, though they have denied it.

Taylor Swift told Ellen DeGeneres during a recent appearance on her talk show: “We are not a couple. He’s awesome, we are not a couple though. You hear people get together when they’re shooting movies, co-stars.

“But not like animated co-stars. You know what I’m saying. Oh my god, as we were recording out voiceovers on separate coasts we really connected.”

Zac Efron and Taylor Swift then picked up their guitars and performed a duet as Ellen DeGeneres watched on.

They also talked about what they did for Valentine’s Day.

Taylor Swift described how she had a ‘pathetic single girls party’ where she ate lots of junk food.

And Zac Efron added: “That’s so different than what single guys do. I went to a screening of a film that I did called Liberal Arts. Then cooked some dinner with a friend.”

Rumors began to swirl about Zac Efron and Taylor Swift after they were spotted sharing a very friendly meal last month.

On January 6, Zac efron had a “flirty dinner with the country superstar” at an outdoor corner table at Los Angeles’ Pace.

Us Weekly described how Zac Efron and Taylor Swift were “were deep in conversation and very giggly”, after arriving together in Efron’s Audi.

But they have been flirting for a long time.

Back in 2009, Zac Efron – single since splitting with Vanessa Hudgens in December 2010 – called Taylor Swift a “lovely girl, very beautiful”.

In turn, Taylor Swift, dumped by Jake Gyllenhaal in December 2010, gushed that Zac Efron was an “all-around amazing guy”.

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