Stuart “The Brand” Baggs’ funeral was a celebration of the former Apprentice star’s life and achievements, his mother said.

About 200 people attended the service in Douglas which included a montage of childhood photographs set to his favorite Backstreet Boys song.

All those who attended the service at St Ninian’s Church followed his family’s wishes to wear blue.

Stuart Baggs, an entrepreneur from Plymouth, died following an asthma attack last month.

Rosemary Baggs said: “We didn’t want people to wear black – Stuart wouldn’t have wanted that.

“His favorite color was blue so it seemed fitting.”

Stuart Baggs launched his company Bluewave Communications in 2007 and, days before his death at the age of 27, held a press conference to launch his latest product.

When he was aged 21 in 2010, Stuart Baggs became the youngest ever candidate to appear on The Apprentice show.

Stuart Baggs, who was fired in the semi-final, became famous for his one-liners, which included “Everything I touch turns to sold” and “I’m Stuart Baggs the brand”.