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Ralph Lauren CEO Stefan Larsson is to step down after less than two years in the post.

Stefan Larsson, a former head of Gap’s Old Navy division, was appointed chief executive of the luxury fashion company in late 2015.

He will leave on May 1st with a $10 million pay settlement after disagreements with founder and chairman Ralph Lauren over the direction of the brand.

Image source Flickr

Ralph Lauren headed the company for nearly 50 years before being succeeded by Stefan Larsson.

The company said a search was being conducted for a new chief executive.

Ralph Lauren said: “Stefan and I share a love and respect for the DNA of this great brand.

“However, we have found that we have different views on how to evolve the creative and consumer-facing parts of the business.”

Ralph Lauren also reported a 12% fall in Q4 revenue to $1.71 billion, after a slump in wholesale shipments to customers.

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Ralph Lauren is to step down as the chief executive of the luxury fashion house he founded 48 years ago.

The designer will be replaced in November by Stefan Larsson, president of Old Navy, the low-price clothes brand owned by Gap Inc.

Ralph Lauren, who will turn 76 in October, plans to stay on as the chief designer for the label.

The news caused Ralph Lauren’s shares to rise 3.9% in post-trading hours. Shares in Gap fell by 3.4%.Ralph Lauren and Stefan Larsson

Speaking of his replacement, Ralph Lauren said: “He understands what dreams are. In this business, it’s about dreams because you are dreaming ahead and you’re about progress and change and newness.”

Ralph Lauren corporation – well-known for its polo shirts – has expanded from selling clothes into the restaurant trade in recent years.

Stefan Larsson, 41, led Old Navy from 2012 and has been credited with boosting sales, even as other Gap labels faltered. Before taking over Old Navy, he worked for the Swedish brand H&M for 15 years.

Ralph Lauren fashion house made $7.5 billion in sales in 2014.

Ralph Lauren said his successor was “exceptionally talented” and would bring “a fresh and exciting global perspective” to the company.

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