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Setting up your own business

Setting up your own company is a meticulous process, that requires a lot of planning. The first step for the foundation of your own company is an idea. Finding a market niche for your products or services, offers you the best prospects and helps you be successful. Have you finally found an idea and created a business-plan? Have you found your target group? Then you can start searching for the right equipment to support your company and get started.

The first thing that you need for the foundation of your company is an ideal location. An office or a room for the presentation of your goods or services is the basis for your success.

Another very important thing, that you should not neglect, is marketing. Advertising your products and services is of enormous significance. Therefore, a business card with all your details, such as address, phone, e-mail and name, can help to get more attention and more customers. Helloprint.co.uk is your perfect partner for business cards and marketing. The helloprint online shop offers you a variety of products for marketing and advertising. The product range comprises among other things: posters, business-cards, flyers, leaflets and even clothes with a unique and individual print. Just choose a text, a logo or a picture and order business-cards, leaflets, posters or textiles with your personal design. A business-card gives a brief first impression of you and your company, so choose carefully, when it comes to text, design and colour.

A website for more success

Create your own website or hire an IT specialist to assist you. A personal website or a web-shop, can help you to reach more customers and the pleasant side-effect will be, that your turnover and your sales will also increase. With the right strategy and a perfectly structured homepage, you will experience an economic upswing. A well structured website that suits the needs of your customers or customers to be, gets even more perfect, when SEO (search engine optimization) is applied. This special technique makes sure by using keywords and outstanding URLs, that your website will be among the first in the international website ranking. When it comes to SEO, an IT specialist or specialist for webdesign is the perfect partner for you.


You want to show that you are different? Finding your own logo, is a perfect method to show how unique you are. With a logo and a slogan, the recognition value increases and makes it easier for your customers to make a distinction between you and your competitors.

Whether you are running a restaurant, a fashion shop, an office or some other company, the distribution of give-aways for your customers can have a significant influence on your economic success. Little gifts like a note-pad, a ball-pen, a lighter, a calendar, sweets or cotton bags with print, are also an ideal way to get more attention and to be remembered by your customers. So why not surprise them with some extras. In return they will prove to be loyal and show you their appreciation by coming back to buy your products or use your services.

With these tips, tricks and advice for marketing, you may find it a bit easier to start your own company.


Technology, at its best, enables us to live more efficient, creative, and innovative lives. The next wave of technology is the Internet of Things. It’s often described as a futuristic concept, but in practice, it’s already here. The IoT will be a particular boon to small business owners and start-up entrepreneurs. It allows business owners to make more informed decisions, while streamlining manufacturing and operations to open up time for creativity. Small business will benefit from this agility, and new start-ups can potentially thrive in this highly connected environment. Here are five ways that the IoT will benefit start-ups in particular.

  1. Devices are becoming more intuitive.

At its heart, the Internet of Things revolves around the things themselves. It’s defined by these devices, which are outfitted with sensors and connected to the internet. This allows vast quantities of real-time data to be transmitted and shared, which opens up new doors for intuitive innovation. For those would-be entrepreneurs in search of the next big thing, the influx of data could inspire new ideas.

  1. Free up time with an optimized work environment.

Business great and small will benefit from a streamlined work environment. It’s possible to spend less time on tasks that can now be automated. For example, production equipment can be equipped with sensors to monitor the manufacturing environment. If there are any subtle changes in temperature, humidity, or other factors which could influence the final product, alerts can be sent immediately which allow you to tweak this environment without losing time. Enhanced productivity frees up start-ups, allowing employees to become more productive. You’ll have access to detailed data and analysis at every step of the supply chain.

  1. Become more attuned to the self.

On an individual level, another big benefit of the IoT is that these devices let you improve your own personal mental and physical health. You may already use devices like a smart watch to track your heart rate, sleep schedules, or water consumption. As your personal devices grow smarter and more involved, you can streamline your own life and clear your mind to reach new levels of inspiration. For start-ups, good health is an essential component of success.

  1. Fine tune your niche market.

One of the biggest hurdles for start-up owners to overcome is finding a way to stand out from competitors. Internet of Things innovation from Nokia Networks and other providers is now showcasing new niche markets. Whether you work in tech or are just looking for ways to reach a target audience on a more meaningful level, these connected devices can be used in multiple situations.

  1. Unleash more highly targeted advertising.

With constant feedback from your own products or services, you can gain new insights about consumers. How are your customers interacting with your products? It may not be in the way you’d initially envisioned, and you could devise new marketing campaigns based on this accurate, real-time insight. Businesses will be able to better anticipate consumer needs, and adjust their operations accordingly.

The IoT offers far more than just new products to consume. From a business perspective, it frees start-ups to dream bigger than before, with access to precise data. This could open up new modes of operation for your business in the future.

Alibaba is investing $200 million into a stake in photo messaging application Snapchat.

That values Snapchat at nearly $15 billion and makes it one of the world’s most valuable start-ups after only 4 years.

Snapchat allows users to send text and picture messages which disappear in 10 seconds.Snapchat Alibaba deal

The tech company says its users send 700 million snaps daily, recently started generating revenue from advertising.

The $15 billion valuation puts the business in a league with taxi service Uber and Xiaomi, the Chinese smartphone maker.

Alibaba has invested in a range of start-ups in China, but its portfolio in the US is relatively small.

The Chinese e-commerce giant has stakes in video call app TangoMe and Lyft, a competitor to Uber.

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