The death of Whitney Houston hasn’t diminished the marketing value of her ex-boyfriend Ray J as he just inked a major deal – to fight the war on ingrown hairs.

Ray J is officially the new face of Prince Reigns shaving serum and, according to the singer’s rep, the deal is worth up to $1 million though the rep wouldn’t divulge the exact terms of the contract.

Ray J is officially the new face of Prince Reigns shaving serum

A rep for the company told TMZ that Sophie Monk signed a similar deal.

Ray J’s former sex tape partner Kim Kardashian has also dabbled in the body hair removal business inking a deal of her own with the TRIA laser hair removal system a few years ago.