This year’s winner of Field and Streams best of the best shoots a lightning fast 365 feet/second.
Si Robertson unveils the award winning new Barnett BCX
The new Barnett BCX. Silent and Deadly.
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“These hands are so fast, I can get your wallet before you know it. In a minute, you’ll be standing there buck naked and won’t know what hit you!”
“Look here – if it wasn’t for my tripped knee, I’d be playing in the NBA today.”
“Hey, Jack!”
This is America’s favorite, Uncle Si Robertson.
Si Robertson is to launch his new book Si-cology 1 on September 3
The brother of patriarch Phil Robertson, Uncle Si has a limitless supply of stories about his childhood, duck hunting adventures, his days in Vietnam, and everything in between. Now the best of those tales are gathered into this roaring book.
And as Uncle Si recounts his outlandish tales, he weaves in an up-close look into his personal life. You’ll learn about his childhood life as the youngest son in the Robertson family, his college days, and his time in Vietnam.
Si Robertson shares stories of the scores of marriage proposals he’s received in the mail (some with photos!), how he came to use a green Tupperware cup for his ever-present sweet tea, and how his cigarette smoke made a deer cough (he’s since quit smoking). And in many of these never-before-heard tales, Si Robertson openly talks about his wife Christine and two children, Scott and Trasa – who are never seen and rarely mentioned on the show.
Sure to please die-hard fans and curious newbies alike, Si Robertson’s one-liners are presented alongside fun, expressive photographs, as well as photos of his family. As you learn about his behind-the-scenes life, this smattering of zany stories will have you falling over with laughter and retelling them to all your friends.
Willie, Jase and Si Robertson will be live inside Sound Board at MotorCity Casino Hotel for an afternoon of Duck Dynasty family fun.
Si, Jase and Willie Robertson will be live inside Sound Board at MotorCity Casino Hotel in September for an afternoon of Duck Dynasty family fun
The program will include Robertson family history, Duck Commander duck call demonstrations, hunting tips, personal anecdotes from the #1 cable Television Show A&E’s Duck Dynasty and a Q&A.
According to Sound Board website, tickets are $100, $50 and $45 and admission requirement is 21+ with a valid photo ID.
Si Robertson revealed his famous blue cup, which he carries around with him everywhere he goes, was given to him by his mother while he was in Vietnam.
“My mama sent me that to me when I was in Vietnam – she put it in a boot and then put two jars of jalapeno peppers in each boot. I love my jalapeno peppers,” the Duck Dynasty star told Parade magazine.
Si Robertson’s blue cup was given to him by his mother while he was in Vietnam
He also said he drinks two gallons of tea a day and his wife Christine is worried about the quantity. But it is Christine who makes his everyday tea.
“We do it the old-fashioned way. Put three bags in a pot of water, turn the heat on the water and let it boil, put a saucer over it and let it seep. Then pour it into a gallon jug and then I drink it,” said Si Robertson.
Si Robertson also revealed he never drinks sweet tea.
Uncle Si said his wife Christine doesn’t want to be part of the show just because: “She’s got better sense than all the rest of us!”
Duck Dynasty Season 4 airs Wednesday, at 9/8c on A&E.
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The men of Duck Dynasty were wrapping up an unsuccessful fishing trip when family friend Justin Martin made a stunning announcement: He was planning on skipping the weekly Friday night poker game with the boys.
“I may or may not have a date tonight,” said Martin – who is known to viewers by only his surname.
Martin was nervous, so the Robertsons stepped in to help him make the date as successful as possible.
“I’ve known you for 10 years,” Jase Robertson told Martin as he fidgeted with a duck call.
“This is the first time I heard a woman come up.”
The wives, Korie and Missy, gave him a mini-makeover, and Uncle Si gave him a crash-course in etiquette.
Making it even more awkward, Si Robertson pretended to be the woman of Martin’s affections. “Hello Martin, my name is Tiffany,” he said, swinging a feather boa over his shoulder.
“Even when you’re eating, don’t let the conversation die,” Si Robertson advised him.
In a confessional later, Si Robertson dropped great suggestions of lines that women love, like “Can I have directions … to your heart?”.
Justin Martin’s first date was good enough as he scored himself a second date with Brittany Brugman
Korie Robertson decided that Justin Martin’s wardrobe needed a bit of a makeover: “Let’s face it, he dresses like a seventh grader who hasn’t yet discovered deodorant.”
Korie and Missy Robertson ordered Justin Martin back to his wood-paneled, taxidermy-filled home to try and find an outfit that did not involve trucker hats or camouflage.
Willie Robertson, who had never been inside Justin Martin’s house, described his decorating style as “a mix between the Brady Bunch and that killer from <<Silence of the Lambs>>.”
While Martin was busy trying on various outfits for Korie and Missy, Willie and Jase snooped around their friend’s house.
“This is not normal,” said Jase Robertson, pointing out a large pile of mismatched socks.
“I think there’s something wrong with his feet.”
“Maybe they’re webbed,” Willie Robertson opined from the comfort of Martin’s leather recliner.
Picking up one of many framed photos of Justin Martin scattered throughout the house, Willie Robertson noted: “No adult male should have this many pictures of themselves.”
“All I’m seeing is huge piles of dirty socks and embarrassing photographs,” added Jase Robertson.
“It’s a bit creepy and weird.”
Perhaps it was for the best when Justin Martin told them the day after the date that he took absolutely none of their advice. He was just himself. And that was good enough, as he scored himself a second date with Brittany Brugman. He tweeted: “That was pre first date with @BrittanyBrugman. We’ve been together a while now so I guess I did something right.”
Justin Martin can only hope his second date goes as well as the season premiere of Duck Dynasty last week.
With 11.8 million viewers, Duck Dynasty became the most-watched nonfiction series in cable history.
However, no one’s ever performed quite like Si Robertson of Duck Dynasty fame.
The company’s president, Matt Busbice, contracted with Si Robertson to help him promote Flextone’s Black Rack, a rattling system that employs two full racks. Hunters beat the fake antlers together to simulate the sound of two bucks fighting.
Matt Busbice said the sound is remarkably different.
“I’ve got a pair of sheds in my office and a pair of Black Racks. Whenever you rattle the Black Rack versus the pair of sheds, it sounds exactly like two deer fighting,” he said.
“I have a video of two deer fighting, and you can tell the difference. There’s more tine-to-tine contact, and there’s more grinding.”
When Si Robertson showed up in the early spring to shoot the commercial, Matt Busbice and his staff introduced him to the Black Rack system, and Uncle Si instantly grasped the concept. He stood in front of the camera, and said: “Say when.”
“We wanted it to be Si explaining the Black Rack concept,” Matt Busbice said.
“We didn’t want to coach him much. We gave him some prompts, and he was just knocking it out of the park.”
Si Robertson promotes Flextone’s Black Rack, a rattling system that employs two full racks
Matt Busbice has published the outtakes on YouTube, and they’re as funny as any Duck Dynasty episode. The video is all classic Si Robertson.
“Hey, look here,” Uncle Si starts.
“I’ve been deer hunting as long as I’ve been duck hunting, alright?”
Si Robertson then picks up two sheds and claps them together.
“This is a deer fighting himself, OK? Not realistic, alright? Hey, you ain’t even got a full rack here. You got the left side and the right side, and he’s fighting himself. No good.”
Matt Busbice said he had the time of his life shooting the commercial.
“Working with Si – I would characterize it as genius,” Matt Busbice said.
“I always thought that the producers and the big Hollywood writers were doing a lot of coaching for Si; that’s not even close to true. He requires no coaching. He’s basically one of the most natural talents I’ve ever worked with. He by far blew away anybody I ever worked with as far as raw humor and delivering the message.”
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Uncle Si has a propensity for stretching the truth during his stories on the reality TV show. However, when he sat down with LifeWay for two exclusive video interviews, he was serious about what Christ can do – as serious as he can be.
“A lot of people say, <<Hey, God doesn’t have a sense of humor>>. Yes, He does. God has a great sense of humor. Look at me. Look at Phil. Look at Willie. Look at Jase,” Si Robertson said with a laugh, referring to other members of the Robertson family.
“God has taken four guys that look like five miles of muddy road and made them famous in the TV world.”
In preparation for the September 3 release of his new book Si-cology 1: Tales and Wisdom from Duck Dynasty’s Favorite Uncle, Si Robertson attributes the success of their business and TV show to God.
In preparation for the September 3 release of his new book, Si Robertson attributes the success of their business and TV show to God
“[People] ask us all the time, <<How did you become so successful?>> That would be one answer: The Almighty is the one who has made this a success,” he said.
A video interview released by LifeWay last spring with Duck Dynasty patriarch Phil Robertson went viral with almost 4 million views.
While Si Robertson has experienced God in his success, he also sees God as the one who is there during difficult moments.
“I wonder when people run into bad times, when they go to the doctor and they find out, <<I’m dying of cancer>>, and they don’t believe in God, who do they turn to?” Si Robertson asked.
“We are all mortal. We are all going in that grave,” he continued in the first of two short video interviews at LifeWay.com.
“There ain’t but one way you gonna beat it.”
For Si Robertson, above all the success and fame, the Gospel is the most important thing in his life.
“Like Phil always tells them, <<If you’ve got something to offer me better than I just shared with you, I’m all ears>>,” Si Robertson said.
“[Jesus] beat the grave and He promises you that since He beat it, if you believe in Him, He’ll make you beat it.”
In the second two-minute video, Si Robertson gives his own apologetic for believing in the resurrection of Christ: spring.
“In the winter, things are dead and dull, but then there is an explosion of life,” Si Robertson said.
“That’s what He promises people who believe in His Son. That’s what all the Robertsons are banking on.”
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Moreover, Louisianans ranked Willie Robertson’s Uncle Si as their most favorite family member.
The poll conducted by Conservative Intelligence Briefing mainly included questions about state politicians Bobby Jindal, David Vitter and Mary Landrieu.
But the company inquired if voters would actually consider Willie Robertson, 41, for the open seat left by retiring Rep. Rodney Alexander.
Almost half of Louisiana voters don’t want Willie Robertson to run for Congress
It appears they would not.
Even more surprising though is that Willie Robertson, the self-described “Boss Hog” of the West Monroe clan, isn’t even the show favorite.
Willie Robertson lost out to his tea-drinking Uncle Si.
Twenty five percent of responders listed Uncle Si as the most lovable Robertson while only 24% rooted for Willie.
Though the Washington Examiner floated Willie Robertson as a possible candidate, the CEO of Duck Commander told Fox News he was pretty busy managing his business and starring in his family’s hit show.
Duck Dynasty Season 4 premiere on A&E TV attracted a mind-blowing 11.8 million viewers last week – a record for the cable network.
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Scott Robertson currently serves in the US Army and has been deployed to Iraq three times.
Uncle Si’s daughter Trasa Lee Cobern Robertson teaches social studies in Hurst, Texas
He and his wife Marsha Markert Robertson have three boys.
Trasa Lee Cobern Robertson teaches social studies in Hurst, Texas.
According to her Facebook account, Si Robertson’s daughter is a Republican.
Trasa Cobern, 37, is married to 46-year-old Kyle W. Cobern since July 5, 1996, and they have four boys together.
Here is a list of ten fun facts you didn’t know about Phil, Miss Kay, Uncle Si, Jase, Willie, Jep Robertson and their wives:
1. Jase, Willie and Jep actually have a fourth brother, Alan. Alan Robertson is the oldest of the bunch, and he will make a special appearance in the upcoming fourth season of the show.
2. Miss Kay’s favorite meal to make is fried frogs, and apparently there are two ways to cook them. Jase Robertson recommends soaking them in lemon juice first, and Miss Kay says you can fry them or sauté them in butter to make them extra delicious.
3. Phil Robertson recently ran into his old football friend, Terry Bradshaw, at the airport. When the two men attended Louisiana Tech University, Phil Robertson played first string quarterback ahead of Terry Bradshaw.
Duck Dynasty Season 4 will premiere on A & E TV Wednesday, August 14
4. Contrary to popular belief, the tea Uncle Si Robertson always drinks is unsweetened.
5. The Duck Dynasty clan appeared in Darius Rucker’s Wagon Wheel music video, a remake of the popular Old Crow Medicine Show song.
6. Jase, Willie and Jep Robertson’s wives actually do love their husband’s beards, and prefer them to the “preppy look” the men used to have.
7. In addition to his huge truck seen on the show, Willie Robertson drives a camouflage BMW.
8. Miss Kay Robertson isn’t the only “Miss” of the family. Everyone calls the women of the show by their first names, and adds “Miss” at the beginning. It’s the proper Southern thing to do.
9. The Duck Commander warehouse actually has a store in it. People travel from all over to see the Robertsons, and sometimes hundreds of people are lined up outside at a time. The family claims to know which state is having Spring Break based on all the license plates in the parking lot.
10. Uncle Si Robertson’s favorite way to eat dove is with cream cheese, jalapenos and wrapped in bacon.
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Just few days ahead of Duck Dynasty Season 4’s premiere, A &E TV website has published a rare photo of Si Robertson with his then-girlfriend, now-wife Christine.
Si Robertson with his then-girlfriend, now-wife Christine
Duck Dynasty will premiere on A & E Wednesday, August 14.
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Si Robertson, the youngest brother of family patriarch, Phil Robertson, works at Duck Commander where he’s been making the reeds for duck calls since his retirement from the U.S. Army, and shares anecdotal advice and stories about life in his book, titled Si-cology 1: Tales and Wisdom from Duck Dynasty’s Favorite Uncle.
Phil Robertson’s brother, who’s known for his storytelling and for saying that he carries three items along with him everywhere he goes: tea, the Tupperware cup his parents sent to him during the Vietnam War, and his Bible, told LifeWay that the Robertson family gives God the glory for all of their success.
“Hey, it’s unreal,” Si explained.
“Cause if you asked any of the Robertson men who’s behind all this – [people] ask Willie all the time, <<How did you become so successful?>>”
Uncle Si Robertson’s book will be released on September 3
The answer that Willie Robertson provides, according to Si, is: “Hey, that would be the Almighty. He’s the one that has made this a success.”
Speaking about God, Si Robertson said that although a lot of people don’t believe God has a sense of humor, he quipped that the lives of the Robertson men is proof that He does, and in abundance.
“God has got a great sense of humor, OK. Because, hey, look as Jase. God has taken four guys that look like about five miles of muddy road and made them famous in the TV world.”
He then turns the tables on nonbelievers and asks what it is they depend on for support when they receive bad news, such as receiving a diagnosis of a terminal illness.
“The only thing I’d say is: I wonder, when people run into bad times, they go to the doctor and find out, <<I’m dying with cancer>>, and they don’t believe in God, where do they turn to?”
Si Robertson continues: “We’re all mortal. We’re all going in that grave. And there ain’t but one way that you’re going to beat it that I know of. Like Phil always tells them: <<If you’ve got something to offer me, better than what I just shared with you, I’m all ears; I’m ready to hear it>>. Because that’s the only one I ever heard that beat the grave.”
“And he promised you that since He beat it, if you believe in Him, He’ll make you beat it.”
Si Robertson’s 240-page book that will be available on September 3 will include family photos, and anecdotes and stories about his childhood, duck hunting, his days in college, the Vietnam War, and his wife, Christina, and their two children, Scott and Trasa.
Duck Dynasty Season 4 will broadcast at 10 p.m. EST on Wednesday, August 14.
Uncle Si and Willie Robertson will help kick off the comedy’s third season premiering Friday, September 20 at 8/7c.
Uncle Si and Willie Robertson will make their acting debut as guest stars on ABC’s Last Man Standing
ABC didn’t reveal the nature of their guest roles.
Starring Tim Allen as Mike, a man’s man surrounded by all women – his wife and three daughters – who challenge him constantly on his ideas of men and women’s roles in society and the home.
Also starring Nancy Travis, Molly Ephraim, Kaitlyn Dever, Amanda Fuller, Christoph Sanders, Flynn Morrison and Hector Elizondo, Last Man Standing was renewed for a third season in May.
Meanwhile, Duck Dynasty has become A&E’s most popular show. Its Season 3 finale in April drew 9.6 million viewers.
Si Robertson felt like he was not appreciated enough. He couldn’t find his tea glass and that was the final straw.
Si Robertson decided to quit Duck Commander after he couldn’t find his tea glass
Uncle Si wanted help and nobody jumped up to help him finding his tea glass. So he just said: “I quit!”
Si Robertson decided to help his older brother Phil working at the property so he could still make money, but he would not be at Duck Commander anymore.
Willie Robertson, the Duck Commander CEO, even went as far as to hire someone to replace Uncle Si even though everyone knows that he won’t stay gone forever. Of course that didn’t last long and Uncle Si Robertson was back at Duck Commander. He even got a raise to come back to work!
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Critics of the show speculate that Christine Robetson isn’t ready to come out from the behind the scenes and let the public get to know her.
There was some confusion about Si Robertson and Christine’s exact relationship until Jessica, Jep Robertson’s wife, posted a photo on her Twitter page with the caption: “Me, #Si & his sweet WIFE Christine @Mrs.Kay’s 65 bday party! So blessed to have such a large & close family.”
It was revealed in Willie Robertson’s book The Duck Commander Family: How Faith, Family, and Ducks Built a Dynasty that Uncle Si and Christine have two children, a son named Scott Robertson and a daughter named Trasa Robertson Cobern.
Scott Robertson currently serves in the US Army and has been deployed to Iraq several times. He and his wife Marsha Markert Robertson have three boys, Ethan and twins Lohan and Connor.
Si Robertson’s wife, Christine, has yet to tell the media why she hasn’t appeared on Duck Dynasty
Trasa Cobern teaches social studies in Hurst, Texas. She and her husband have been married for 15 years and have four boys.
You can see family pictures here.
Duck Dynasty Season 4 is currently being filmed and will premiere on Wednesday, August 14.
Of interest, Si Robertson and the rest of the bearded Duck Dynasty family can be seen on Hallmark Father’s Day cards this year. They went on sale June 3 at Walmart stores nationwide.
If you’re planning to attend the Arkansas Outdoors Expo on July 20th and 21st this year at the Conway Expo Center in Conway, you’re in luck! This year’s show will feature a meet and greet and autograph session with Si Robertson.
Si Robertson his wife Christine and their daughter Trasa Cobern
Si Robertson’s daughter, Trasa Cobern, 37, is a social studies teacher in Hurst, Texas, where she is living with her husband of 15 years and their four boys.
Trasa Cobern has short blonde hair and what appear to be big hazel eyes. She is much prettier than any of the lovely ladies on the program.
The Flextone Black Rack dismantles the traditional method of using one full rack to create a rattling sound of two mature bucks going head-to-head for the right rain king of their doe’s. This rattling noise will attract other nearby bucks to come investigate who is fighting and what the prize is at stack.
Flextone Game Calls is excited about their new product Black Rack and it nabbed Si Robertson to be the spokesman on the latest commercial
Flextone saw this as a flaw in that only using one full rack does not fully create the proper sound that will attract some of the big boys in the woods. To address this problem they developed the Black Rack which is made of two full racks designed for maximum long range sounds. Forged from Bone Core Technology for realistic rattling tone. They chose the color black to conceal movements.
With this new product coming soon to the family of products offered by Flextone, they needed to create some buzz in the media so of course they looked no further than Si Robertson of A&E’s Duck Dynasty to endorse and deliver a powerful message of their new product. “IT’S THE BLACK RACK, JACK!”
Watch below the hilarious video of Uncle Si showing how to rattle deer in the right way with the new Flextone Black Rack. Hilarity ensues with every new saying he comes up with.
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Silas Merritt Robertson is one of the stars of A&E’s newest hit show Duck Dynasty.
Si Robertson of Duck Dynasty reality series has a net worth of $2 million
Uncle Si is the younger brother of family patriarch Phil Robertson who was the original inventor and founder of the Duck Commander company.
Si Robertson is an army veteran who served in Vietnam and was retired in 1993 and went to work full time for Duck Commander where he designs the reeds for all the duck calls.
On Duck Dynasty, Si Robertson can be seen with his nephew Willie Robertson and the entire Duck Commander family.
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Born on April 27, 1948, Si Robertson has a very specific job at the Duck Commander workshop, fashioning the reeds that are inserted in every patented duck call. It’s a pretty easy job, made needlessly difficult by the fact that Si Robertson can never seem to stay on task.
A Vietnam War veteran, Uncle Si Robertson often shares his war stories with the guys in reality show Duck Dynasty
A Vietnam War veteran, Uncle Si Robertson often shares his war stories with the guys in reality show Duck Dynasty, which usually gets the crew behind schedule, much to his nephew Willie’s dismay.
Si Robertson’s most famous story is that while serving overseas, his mother sent him a blue mug. Thirty years later it’s still hanging from his back pocket and he continues to only drink from this cup, every day.
Uncle Si is married to Christine for many many years and they have together two children: a daughter, Trasa Cobern Robertson, and a son, Scott Robertson. Christine, Trasa and Scott are not featured in the reality show.
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Si Robertson is an army veteran who served in Vietnam, retired from the army in 1993 and went to work full time for Duck Commander where he designs the reeds for all the duck calls.
On Duck Dynasty, Si Robertson can be seen with his nephew Willie Robertson and the entire Duck Commander family.
“I’m the master of distractions. Do a couple of hand gestures, and bam! I’ll take the underwear clean off your butt.”
“Calling your girlfriend your <<lady friend>> is a great way to let everyone know you both met on Craigslist.”
“I live by my own rules (reviewed, revised, and approved by my wife).. but still my own.”
“Some people say I’m a dreamer, others say, <<If you fall asleep at work again we’re going to have to let you go>>.”
“Ford F150, Chevy Silverado, Dodge Ram, Toyota Tundra. As a married man, these are the only pickup lines I am allowed to use.”
“First it’s pretty tires, then it’s pretty guns…next thing you know, you’re shavin’ your beard and wearin’ capri pants.”
“A beaver is about like the ninjas… the suckers only work at night and they’re hard to find.”
Si Robertson is one of the stars of A&E’s newest hit show Duck Dynasty and is the younger brother of family patriarch Phil Robertson
“That’s a fact JACK!!!!!!”
“Hey, I’m like Aretha Franklin, I don’t get no R -S -P -E -C -T around here!”
“I know every square inch of this place like I know the back of my ham.”
“One time, hey, in high school this girl told me, hey, its not you, its me.. Ofcourse its you, you dang HEFFER!”
“I’m so dope, I am illegal in 50 states! (stating how good he looks up dressed up).”
“I sting like a butterfly and punch like a flea.”
“These boys packed so much stuff, Hey, they could survive a zombie, nuclear, a-poca-liss”
“I may not use any of this stuff but hey look I can sell it on Greg’s List!”
”Plenty of fish in the sea…stingray…gamma ray…ray-ban…”
“Look here beavers you better hide your wife hide your husband and both of you hide your kids we’re coming.”
“I’m the master of distractions. A couple of hand gestures and BAM! I’ll pull the underwear clean of your butt.”
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The Robertson couples – from patriarch and matriarch Phil and Kay on down to their sons and daughters-in-law – are definitely having and holding, for richer and for poorer , in sickness and in health, for as long as they both shall live.
Check out how these happily married couples met, long before they were featured on hit A&E reality series Duck Dynasty.
Uncle Si and Christine
Women everywhere shed a tear last December when Uncle Si Robertson, the infinitely quotable war veteran, revealed he was actually married. His wife of 43 years, Christine, is not featured on the show.
Si Robertson and his wife Christine
The inadvertent heartthrob had seemingly been getting so much fan mail that he finally posted a picture of himself with Christine on his Facebook fan page, with the caption: “Everyone’s been asking so here ya go…This is me and my wife Christine, we have been married 43 years…Loved her then, Love her still, always have, always will…and you can take that to the bank, JACK!!”
Uncle Si’s niece-in-law, Jessica Robertson, also posted a picture of the elusive Christine:
On Duck Dynasty, Si Robertson talked about his marriage for the first time just weeks ago. His grandnephew John Luke needed advice about breaking up with his girlfriend, and Si Robertson proudly declared he’d been married for over four decades.
“What do I know about Clayton Homes?” Phil Robertson asked.
“I know they’re built right here in America.”
“And they know the difference between a house and a home,” Miss Kay added.
So starts the first of what Clayton Homes President and CEO Kevin Clayton said will likely be many commercials that the popular reality TV stars will do for the Maryville-based manufactured home company.
“The kind of people who build our homes and who are our customers are exactly the kind of people they relate to,” Kevin Clayton said.
Clayton Homes has signed an agreement with Phil, Kay and Si Robertson from the popular A&E show.
The deal includes production of a 30-second TV spot that was run in seven markets, a contest in connection with the commercial in which seven winners got to visit the Robertsons in West Monroe, Louisiana, and an appearance by the three stars at the Tunica Manufactured Housing Show in Tunica, Mississippi.
“We have some other stuff in the works, but nothing we can talk about yet,” said Brian McNew, head of the creative team at JAOPRO, the Knoxville-based advertising company that produced the commercial.
Phil Robertson and his wife Miss Kay sliced some sweet potato pie and filled their audience in about Clayton Homes
Kevin Clayton said the commercial was a test shot that aired in Raleigh, North Carolina, Louisville, Kentucky, Charleston, South Carolina, and other markets but not in Knoxville.
Duck Dynasty, which premiered on A&E in 2012, was the network’s most-watched show at its season finale in April. According to the network, the finale drew 9.6 million viewers, breaking ratings records.
The show follows the Robertson family, who built a home-based operation making duck calls into a multi-million-dollar sporting business. The family consists of: Phil Robertson, the patriarch who developed the Duck Commander duck call in 1973; his wife, Kay, the matriarch known for her cooking talents from banana pudding to crawfish pie; his son Willie, who is now CEO of the company; and Willie’s wife, Korie; Willie’s brother Jase; and Phil’s brother Si, who is a bit of a loose cannon in the family operation.
The Clayton Homes arrangement is not with the producers of the Duck Dynasty show, but only with the three cast members, Kevin Clayton said. He declined to say how much the company is investing in its contract with the stars, but believes it will be well worth the price.
“We ran the first commercial in seven markets and the results were off the charts,” he said.
“And we do believe we will receive double-digit results on what we have invested.”
Rogan P. Oliver, director of marketing for JAOPRO, saw two key advantages to a company like Clayton Homes linking its advertising to a reality show like Duck Dynasty.
One is simply the immense popularity of the program. According to network figures, Duck Dynasty Season 3 finale reached 5.6 million people in the 25-54 age demographic, 5.5 million in the 18-49 demographic and 2.6 million people in the 18-34 demographic.
The wide range of viewers gives Clayton Homes a chance to reach people outside its normal market, but Kevin Clayton and Rogan P. Oliver both said the other key advantage is the close match between the demographics of the show and those of Clayton Homes customers.
Duck Dynasty features a close-knit, backwoods family full of colorful characters who get into conflicts, but there are no scandalous situations and no bad language. Members of the show make no bones about the importance of God and family. Each episode ends with the family at the dining table, bowing their heads in prayer.
“The whole thing is the content of the show. It’s just a clean program. You can sit down with your child or your grandparents and you don’t have to worry about the language or anything,” Rogan P. Oliver said.
Kevin Clayton said the values expressed in the program are shared by his company and its customers.
He noted that cast members received a very warm reception when they visited Clayton Homes’ building facility in Savannah, Tennessee, recently.
The employees thought they were getting a visit from Kevin Clayton to mark the completion of their 15,000th home, but were surprised to see Phil Robertson, Miss Kay and Uncle Si as well.
“Phil sat at one end of the table with about 200 of our team members and gave the blessing, just like on the show,” Kevin Clayton said.
The reality stars – who worked hard to build a business and who value family – share much with his customers, too, he said.
“Our customers are hardworking Americans and many live from paycheck to paycheck, but we know what they have accomplished and how hard they work, and we know how important faith and family is to them.”
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Si Robertson without beard
Left: Get a load of Uncle Si sans specs and beard! Didn’t Si Robertson look dapper when he was in the military?
Right: Si Robertson’s most famous war story as a Vietnam veteran is that while serving overseas, his mother sent him a blue mug. Thirty years later, it’s still hanging from his back pocket and Si Robertson continues to only drink from this cup, every day.
As fame always has its price, especially in reality TV, Uncle Si’s wife, Christine Robertson, expressed on her Facebook page that she is really feeling the pressure of their new life in the spotlight.
Christine Robertson posted that this is supposed to be their golden years, but she saw Uncle Si more when he was in the military. She described their Duck Dynasty time as a bumpy ride that she was ready to get off!
Although Si Robertson’s wife Christine chose not to be on the program for whatever unknown reason, her whole life is now upside down with the chaos from Duck Dynasty
Things have not been easy for Si Robertson and his wife since they became more famous than most movie stars. They just live normal, ordinary lives in a normal, ordinary home, but the problem is that things are just not normal anymore.
Uncle Si’s wife described people coming to the door and knocking around 7:40 a.m. Reality stars have the disadvantage that anyone can figure out where they live and just show up. They are in the process of tearing down their home and building another one on the same spot. Si and Christine Robertson’s daughter suggested it would just be better to move altogether so the craziness would stop because nobody would know where they lived.
Christine Robertson shared on her Facebook a few weeks ago about going into her kitchen and having to drop to the floor because someone was snapping photos through the kitchen window. There is already talk of a privacy fence going up to stop this sort of thing.
Although Si Robertson’s wife chose not to be on the program for whatever unknown reason, her whole life is now upside down with the chaos from Duck Dynasty.
You can keep up with all things Duck Dynasty on their Facebook page.
Duck Dynasty reality show follows the lives of the Robertson family, who became wealthy from their family-operated business, Duck Commander, operated in West Monroe, Louisiana, which makes products for duck hunters.
The Robertson men, brothers Phil and Si, and Phil’s sons – Jase, Willie, and Jep -are known for their long, flowing beards.
Silas Merritt “Si” Robertson, 64, is the younger brother of family patriarch Phil Robertson, 66, who was the original inventor and founder of the Duck Commander company.
Si Robertson, born 1948, June 3, retired from the army in 1993 and went to work full time for Duck Commander where he designs the reeds that are inserted in every patented duck call. It’s a pretty easy job, made needlessly difficult by the fact that Si Robertson can never seem to stay on task.
Si Robertson is married for many years to Christine, who isn’t featured on the Duck Dynasty reality show
On Duck Dynasty, Si Robertson can be seen with his nephew Willie and the entire Duck Commander family. The show entered in second season in the fall of 2012 and is one of the networks most popular new reality programs.
The Vietnam vet is known for his constant use of the phrase “Hey!” and that he often shares his war stories with the guys, which usually gets the crew behind schedule, much to Willie’s dismay. Uncle Si’s most famous story is that while serving in Vietnam, his mother sent him a blue plastic mug. Thirty years later it’s still hanging from his back pocket and he continues to only drink from this cup, every day.
Si Robertson is married for 43 years to Christine, who isn’t featured on the show. Everybody expected to see Christine Robertson on Duck Dynasty Season 3, which premiered on February 27, 2013. It is certain that if Christine Robertson is Uncle Si’s wife, she also by default has to be an entertaining person. Even just as Miss Kay’s sister-in-law, Christine Robertson could add another special touch to the show. However, maybe she only wants to remain behind the scenes, which would be understandable too.
Si Robertson has a net worth of $2 million.
Duck Dynasty Season 3 finale will aired on April 24.
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