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show of strength
Backstreet Boys will open the 48th annual MDA Show of Strength Telethon tonight at 9/8c, on ABC television stations across the country.
The multiplatinum group of A. J. McLean, Howie Dorough, Nick Carter, Kevin Richardson and Brian Littrell will perform their newest single In A World Like This from their eighth studio album and nationwide tour of the same name.
In addition to their new song, the group will treat the viewing audience to a BSB classic when they launch into one of the most popular hits of their 20-year career, I Want It That Way.
Backstreet Boys will open the 48th annual MDA Show of Strength Telethon
“Performing at an event like the MDA telethon has a much deeper meaning to us now that we all have families or children of our own,” said Brian Littrell.
“When I met the families at the show, I made sure to tell them that their children are an inspiration to all of us, and I encouraged them to be strong, and to continue to hold their loved ones close and fight together. We hear that research for many of these diseases is moving at an incredible pace, so we all agree that we’ll continue to do our part to help MDA keep moving forward in its search for treatments and cures.”
In addition to the Backstreet Boys performance, the 2013 telethon will feature a star-studded celebrity lineup, including: Ryan Seacrest; Paula Abdul; country stars Luke Bryan, Darius Rucker and Lee Ann Womack; Enrique Iglesias; teenage pop sensation Austin Mahone; “Glee” star Matthew Morrison; hip-hop dance crew Jabbawockeez; American Idol runner-up Jessica Sanchez; Kenny Loggins with the Blue Sky Riders; American blues rock band Vintage Trouble; and Universal recording artist and star from The Voice Chris Mann.
Additional presenters for the 2013 show include: ABC’s Dr. Richard Besser; Dancing with the Stars contestant and Brady Bunch mom Florence Henderson; Emmy award-winning journalist Jann Carl; Olympic gold medal gymnasts Nadia Comaneci and Bart Conner; and No Doubt drummer Adrian Young and his son Mason Young.
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The 2012 edition of MDA Telethon, now renamed the MDA Show of Strength (thus no longer referring to itself as a telethon), aired Sunday, September 2, 2012, and was reduced to three hours for prime-time broadcast.
The telethon was seen at 8:00 PM ET/PT, 7:00 PM CT/MT, and seen live in the Eastern and Central time zones.
Kicked off with the electrifying song This Is Love by Grammy-winning artist will.i.am, the all-new MDA Show of Strength presented three hours of prime-time entertainment while raising awareness of Muscular Dystrophy Association’s research and services missions, its sponsors and the people it serves.
The show, which aired Sunday night, September 2 and featured local segments produced by MDA’s Love Network of 150 stations across the country, redefined the tradition of MDA’s Labor Day Telethon with a faster pace and performances targeted to engage show viewers in MDA’s cause.
The 2012 edition of MDA Telethon, now renamed the MDA Show of Strength, was reduced to three hours for prime-time broadcast
“We’re truly grateful to members of the public who responded to our SHOW of STRENGTH with generous contributions made by phoning, texting or giving online,” said MDA Interim President and Medical Director Valerie Cwik, M.D.
“We hope that the momentum started by the show this weekend has inspired our viewers to learn more about MDA and be involved all year long.”
The show presented a variety of musical styles, from country sensation Carrie Underwood to rap artist Pitbull, aka Mr. Worldwide, who ended his performance by inviting MDA’s 12-year-old National Goodwill Ambassador Bryson Foster to be a guest at the iHeartRadio Music Festival in Las Vegas in late September and declaring: “We need you guys more than you need us. You’re the ones that are strong.”
Other performers included: B.o.B, Brandy, Hot Chelle Rae, OneRepublic, All-American Rejects, Gavin DeGraw, Karmin, Big Bad Voodoo Daddy, Luke Bryan, Eva Simons, Silhouettes and Alanis Morissette.
You’ve Got a Friend, performed by legendary singer-songwriter Carole King and accompanied by images of MDA families, provided the emotional, inspirational finale.
Also appearing were: Nancy O’Dell, Jann Carl, Alison Sweeney, Ryan Seacrest, WWE Champion The Miz, Paula Abdul, Khloé Kardashian Odom, Max Adler, Lou Ferrigno, Ace Young, Diana DeGarmo, Jesse McCartney, and Benji and Joel Madden.
People can visit mda.org to view performances, backstage interviews and exclusive online bonus performances that did not air on the September 2 broadcast.
As a way of saying “thank you” to viewers and the generous public for its ongoing support of MDA, the exclusive bonus performances include: Carole King singing Beautiful and OneRepublic with their smash hit Good Life.
Fans of Hot Chelle Rae can see them perform Whatever; Alanis Morissette sings You Learn; Gavin DeGraw delivers with his song Soldier; and B.o.B contributes two performances, So Good and Strange Clouds.
Families give new meaning to the word “strength”
Individuals and families affected by neuromuscular diseases – such as Bryson Foster, who has Duchenne muscular dystrophy – were the real stars of the show and were introduced in profile segments.
In addition to Bryson Foster, the show featured 14-year-old Latondra Chappell, who has central core disease; 17-year-old Kennedy Healy, who has spinal muscular atrophy (SMA); 7-year-old Reagan Imhoff, also affected by SMA; and 12-year-old Justin Moy, a science enthusiast with congenital muscular dystrophy who says he wants to “become a biochemist and find a cure for muscular dystrophy.”
Featured adults included Veronica Niño and Shaun Probert, both of whom have ALS, and Angela Wrigglesworth, a fourth-grade teacher with SMA who shared that MDA summer camp helped her “to become an independent woman.”
Also appearing were MDA spokespeople Augie and Lynne Nieto, Luke Christie, Abbey Umali, Kelly Mahoney, Benjamin Cumbo, Mandy Beckham (formerly Mandy Van Benthuysen) and Lucas Cook.
Special acknowledgment was made of the crucial support provided by MDA national sponsors, including: Acosta, Burger King, CITGO Petroleum Corp., Harley-Davidson, International Association of Fire Fighters, Jiffy Lube International, Lowe’s, National Association of Letter Carriers, Safeway, 7-Eleven, and 7UP.
“In one night, we presented great entertainment, inspiring stories and the unwavering support of our national sponsors and called on the American public to join our <<muscle>> team,” said MDA Executive Vice President of Business Development Kevin Moran.
“MDA SHOW of STRENGTH is bringing a whole new energy to MDA and pointing the way to exciting new directions for all of us who are dedicated to advancing MDA’s mission.”
About MDA
MDA is the nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
In addition to funding some 300 research projects worldwide, MDA maintains a national network of 200 medical clinics; facilitates hundreds of support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters living with progressive muscle diseases.
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This year MDA Telethon featured pop singers Carrie Underwood and Paula Abdul among other Hollywood celebrities at the September 2 TV event.
Former American Idol judge Paula Abdul and Idol winner Carrie Underwood had a special reunion. With their star power, much awareness was raised for the Muscular Dystrophy Association.
Carrie Underwood performed Nobody Ever Told You from the chart-topping Blown Away album.
Before she took the stage, Carrie Underwood was introduced by Paula Abdul: “Well, I’m not surprised our next guest’s tour is called <<Blown Away>>. I think back to where our journey first began on <<American Idol>> and I’m literally blown away by this beautiful talent. What a blessing it has been for me to be an up close and personal eyewitness to your youth, your talent, your passion and your amazing success.”
This year MDA Telethon featured pop singers Carrie Underwood and Paula Abdul among other Hollywood celebrities at the September 2 TV event
The telethon renamed as MDA Show of Strength played three hours of performances that were pre-taped. Viewers were encouraged to donate to support the continuous search for treatments and cures for the disease.
Muscular dystrophy affects over 1 million Americans. It is a disorder that weakens the muscles to the point of disability. Up until 2011, Jerry Lewis was the main spokesperson and chairman of MDA. He had dedicated his life to find a cure for the disease and have raised more than $2.5 billion dollars.
For many, this Labor Day is just not the same without Jerry Lewis. However, Carrie Underwood and many other performances were warmly welcomed as the potential for raising greater awareness of the disease is great.
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The annual Muscular Dystrophy Association television fundraiser goes a new way Sunday, with a different title and featuring three hours of taped appearances by entertainers including country music star Carrie Underwood, pop singer Gavin DeGraw, alternative pop group OneRepublic, Black Eyed Peas frontman will.i.am and songstress Carole King.
The renamed MDA Show of Strength was pre-produced and taped in Los Angeles, New York and Nashville, Tennessee, said association spokeswoman Roxan Olivas in Tucson, Ariz.
It was set to show on various TV and cable channels in 150 markets around the country from 7:00 p.m. to 10 p.m. Central and Mountain time and 8:00 p.m. to 11:00 p.m. Eastern and Pacific time.
The renamed MDA Show of Strength was pre-produced and taped in Los Angeles, New York and Nashville
There won’t be a traditional tote board, and Roxan Olivas said some cities will have local hosts. But the overall event will urge national phone, text and online pledges toward funding efforts to find treatments and cures for neuromuscular diseases.
The annual MDA Labor Day weekend telethon ended a 45-year run last year with comedian and longtime host Jerry Lewis, who turned 86 in March and lives in Las Vegas.
Jerry Lewis was part of a comedy duo with Dean Martin and became a film icon with antics and characters including the The Nutty Professor.
He went on to become synonymous with the Labor Day MDA telethon after starting it in 1966 with a marathon 22-hour show at a single TV station in New York.
Jerry Lewis was MDA national chairman from the early 1950s to 2011, and is credited with raising more than $1.6 billion over the years. He was nominated in 1977 for a Nobel Peace Prize for his work with the telethon and muscular dystrophy relief.
The event moved to Las Vegas in 1973, and had stints in Los Angeles before moving back to Las Vegas.
Despite Jerry Lewis’ absence, telethon officials last year reported raising $61.5 million in a six-hour show with several hosts. A silent montage of Jerry Lewis film clips was shown, but he didn’t take part in person or tape his signature song, You’ll Never Walk Alone.
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The Muscular Dystrophy Telethon is must-see TV watching during the Labor Day weekend, an end-of-summer tradition in the U.S. since it first began in New York City in 1954.
Now an entertainment extravaganza airing live from Los Angeles, the show for many years featured the much-loved actor and comedian Jerry Lewis rallying public support in the battle to combat muscular dystrophy, a crippling disease which currently has no known cure.
In a major announcement last year, it was revealed that after more than four decades the 85-year-old Jerry Lewis would be stepping down as the major host for the show.
As Jerry Lewis himself would say, “the show must go on” as 2012 marks the 47th Annual Labor Day Telethon.
With last year’s shakeup continuing to reverberate, the MDA announced in February that the 2012 telethon would be cut short from last year’s already curtailed 6 hours to 3 hours this year – beginning at 8:00 PM ET on Sunday, September 2.
As usual, the 2012 MDA telethon will be broadcast on some 160 “Love Network” television stations across the country and viewed on the Internet via streaming video at www.mda.org.
In a major announcement last year, it was revealed that after more than four decades Jerry Lewis would be stepping down as the major host for MDA Labor Day Telethon show
MDA Labor Day Telethon Stars
In 2012, Tim McGraw, Carrie Underwood and Luke Bryan are lending their time and talents to the MDA Labor Day Telethon, redubbed this year as “MDA Show of Strength.”
Other artists participating in the three-hour telecast include Gavin DeGraw, Alanis Morissette, Paula Abdul, Hot Chelle Rae, Carole King, OneRepublic and Jesse McCartney, among others. The show will include performances from Nashville, Hollywood and New York, as well as celebrity appearances by Khloe Kardashian Odom, Nancy O’Dell and Alison Sweeney.
Nationwide, the telethon usually creates an outpouring of support from a big-hearted American public who in 2011 helped raise more than $61 million in pledges & contributions for both service and research programs of the Muscular Dystrophy Association.
Will 2012 prove to be another record-breaking year for muscular dystrophy research and support? Stay tuned…
Muscular Dystrophy Telethon TV Stations in Major Cities:
Boston, WCVB
Atlanta, WUPA
Dallas, KXAS
New York, WOR
Chicago, WGN
Las Vegas, KTNV
Washington DC, WDCW
Cincinnati, WSTR
Los Angeles, KCAL
Miami, WBFS
St. Louis, KSDK
San Francisco, KTVU
MDA Show of Strength is still on Labor Day weekend, still features top entertainment and inspiring stories, and still urges viewers to support MDA’s missions of help and hope.
But beyond that, MDA’s annual telecast is a whole new ballgame.
Muscular Dystrophy Association explains how MDA Labor Day Telethon becomes MDA Show of Strength starting with 2012 edition:
“What?
MDA SHOW of STRENGTH is a three-hour entertainment special featuring original performances by A-list entertainers, and special stories about individuals and MDA’s research and services missions.
Why the change?
With literally hundreds of entertainment options at their fingertips, TV viewers are looking for compact shows that tell a story. In addition, the new preproduced format is more attractive to top talent, who often had difficulty arranging to perform live on Labor Day weekend.
MDA Labor Day Telethon becomes MDA Show of Strength starting with 2012 edition
When and where?
Sunday, September 2, 8 p.m. Eastern and Pacific times, 7 p.m. Central and Mountain; on some 150 “Love Network” stations around the U.S. The show also will be streamed on mda.org. Online extras include exclusive backstage videos.
Who will be profiled on the national show?
See MDA Matters for a complete list of children and adults who will be the subjects of video vignettes.
Will there still be local cutaways from the national broadcast?
You bet. Local broadcasts will showcase individuals, families and MDA sponsors closer to home. In addition, members of the MDA community will make up the audience when the entertainers pretape their performances, bringing a “family feel” to the show.
Has the message changed too?
Never. MDA is still raising money to provide hope (research) and help (clinics, camp, information and support) to people with neuromuscular diseases. And it’s still true that the generosity of the American public is what makes this lifesaving mission possible.
How can you help? Show your strength!
Post about it on your Facebook page, Tweet about it, and tell all your friends to tune in on Sept. 2 and make a donation to MDA.”
