Gok Wan latest collection of shapewear for SimplyBe, which includes Banger Boosters, Slicker Knickers, Pull Me In, Curve Controller, Bombshell Plunge and Divine Outline, is winning rave reviews already.
Banning boring beige and bringing in glam colors, lace and retro Fifties styling, Gok Wan is tearing up the rule book and bringing sexy shapewear to the masses.
His new range, which he describes as “glam 50s”, is functional shapewear with all the crucial elements there -high waisted pants with tummy control panels, multiway bras, slips that hold in all the lumps and bumps – but it comes in bright, candy store colors and sweetly retro prints.
There is bow detailing, contrast stitching and trim and pretty lace detailing that makes it possible to actually reveal it in the boudoir – rather than sneaking off, Bridget Jones style, to swap your granny knickers for something a little more slinky.
Gok Wan’s new range of shapewear for SimplyBe dispenses with traditional beige big pants in favor of pretty colors and polka dots
In his typically flamboyant style, Gok Wan has penned a few lines on each item: “Pull on a pair of these beauteous briefs and I guarantee, my gorgeous, that you’ll instantly feel oh-so-flirty and fabulous!
“High-waisted for a cool retro look, the front panel works to lightly control the curves of your tum, whilst the contrast front-piping will doubly help to flatter your fantastic figure.
“I’ve added ruching along the back to get that bottom of yours looking delightfully peachy and just for you, I’ve added some seriously sexy, detachable suspenders my darling, you won’t find a harder-working pair of panties. Enjoy!”
While most of the collection is indeed seriously sexy, some of the more extreme garments are still best left under wraps. The Pull Me In Pants that look like high-waisted cycling shorts and the white apple-catcher Slicker Knicker are not the kind of undies you’d be keen to reveal on a date, for instance… But all in all, this is a sexy little range of shapewear that says a resounding NO to beige.
The latest range from Marks & Spencer is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.
Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind, and are here just in time for the Christmas party season.
Paschal Little, Head of Technology at M&S says: “Our Secret Slimming™ Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing.”
And Soozie Jenkinson, Head of Lingerie Design at Marks and Spencer says: “Wiggle pencil skirts and bodycon dressing call out for curve-enhancing underpinnings.
“Whilst we may not all be blessed with a bombshell body or a divine derriere like Kylie and Beyonce, we can certainly enhance our silhouette by choosing great underwear to sculpt and shape the body to wear this seasons silhouette with confidence.”
The latest range from Marks and Spencer is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape
The knickers and slip are made with a bottom panel made using light control fabric. An inbuilt sling lifts and shapes the buttocks to give a pert appearance while the overall look lifts and shapes without flattening the natural curve.
The remaining part of the slip and knicker is made with firm control fabric which slims and smoothes the thighs and flattens the tummy.
In the tights a knitted woven sling cups the buttocks lifting and shaping them without flattening the natural curve and Secret Slimming™ technology is used to weave them fabric to again slim and smooth the thighs and flatten the tummy.
Super-Spanx Objective 1 Size Down, the latest shapewear from Playtex, not only promises to clinch you in and smooth you out, but its makers claim it will zap your cellulite and make you drop a dress size, too.
Objective 1 Size Down pants contain mysterious-sounding “acti-mineral ceramic crystals”, which are woven into the fabric and apparently improve microciculation by giving your thighs and bottom a continuous massage as you walk around.
But do these new wonder pants work? Could they help us to drop a dress size by wearing them every day for a month?
Objective 1 Size Down pants contain mysterious-sounding “acti-mineral ceramic crystals”, which are woven into the fabric and apparently improve microciculation by giving your thighs and bottom a continuous massage as you walk around
For a start, these are no ordinary knickers to look at or wear. They certainly make their presence felt.
Objective 1 Size Down pants cost $60, which seems a small price to pay for dimple-free thighs and a svelte waist. But having to wear them for 28 days (this is how long the makers claim it takes to notice the effects) means quite a few pairs are required. Luckily, their mighty flab-holding power withstands the rigors of the washing machine.
How to wear a backless dress is always a party season dilemma that fuller-chested women are all too familiar with.
Now, a new “miracle” bodysuit has been launched to allow women to wear backless dresses with confidence whatever their bra size.
The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed.
The suit’s makers claim the front provides just as much support as an ordinary bra – while ensuring that no straps make an embarrassing appearance at the back.
“Miracle” bodysuit allows women to wear backless dresses with confidence whatever their bra size
The underwear brand Ultimo said the suit also “transforms the silhouette” by controlling the tummy and smoothing the hips, at the same time as boosting and shaping the bust.
The £42 ($65) suits will be available in cup sizes A to G – catering for even the most voluptuous.
The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed
Celebrities have led the trend for backless dresses this year, with both Victoria Beckham and Cheryl Cole recently spotted on the red carpet in backless styles.
But they can be among the most difficult styles to wear for all but the thinnest women because they are difficult to combine with underwear.
“Fuller-chested women tend to stay away from backless styles because they feel apprehensive about going without a bra,” said Michelle Mone OBE, founder of Ultimo.
“Miracle shapewear has been engineered to change that by providing all the support of a bra yet leaving the back exposed.
“This will allow women to feel much more confident stepping out in styles they may have previously avoided.
“Backless styles are very much in vogue this party season.
“We hope that we can help take a lot of the hassle out of party dress shopping for women by giving them all the secret support they need for their perfect dress.”
The body suits are part of a range of 12 “Miracle Shapewear” inventions released by the British underwear brand designed to combat love handles, muffin tops and bulging tummies.
Ultimo has also come up with a new “frontless” bodysuit for dresses cut low at the front.
This features a gap between the cups – which are held together by an invisible strap – to ensure that no bra fabric is visible when wearing a cleavage-revealing dress.
The styles will be available in UK in Debenhams from today and can also be purchased on the Ultimo website.
Clothing that controls the body shape first appeared in the US, becoming popular with the Spanx pants launched in 2000.
It has since spread to the UK, where a recent survey by market researchers Mintel showed that one in ten British women has worn “shapewear” to improve their figure.
British stores like Asda and Marks and Spencer have been quick to cash in on the trend, and have even launched ranges of aimed at men.