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Duck Dynasty’s producers are dishing out another family show – Porter Ridge – this time for Discovery Channel.

Porter Ridge features a tight-knit community whose code is simple: “Respect the Lord, love your family and watch each other’s backs.”

Scott Gurney, who is the executive producer for both Duck Dynasty and Porter Ridge, said he expects new show will appeal to a similar demographic.

“This is great show for families to watch,” Scott Gurney told FOX411.

“It’s a great show for all ages and for males and females. That’s one of the things that’s great about <<Duck Dynasty>>, it has such a broad audience, and I think this show will do the same thing.”

Fans of the A&E series about the Robertson family members who work together to produce duck calls has often praised the show for its good, clean message and family-friendly plot lines.

Duck Dynasty ends each episode with a prayer.

“We don’t tap into the religion as much in this show. It’s more about friendships, relationships and an older way of living… loving your neighbor.”

Still, Scott Gurney said Porter Ridge should also leave viewers with a warm, fuzzy feelings as the episodes come to an end.

Duck Dynasty’s producers are dishing out another family show, Porter Ridge

Duck Dynasty’s producers are dishing out another family show, Porter Ridge

“I think that one of the big things that people love about <<Duck Dynasty>> is that it’s a positive takeaway, and I think the same thing is going to exist with this series.”

But the similarities likely end there, he declared.

“This is a different show. It’s not <<Duck Dynasty>>… It’s not so much family based and more friendship based.”

The series follows a group of friends – and rivals – living in Southern Indiana, in an area with no rules, no leaders and no streetlights. And yet, somehow everyone manages to get along.

“Cameras follow this interesting culture that if you didn’t see it on TV, you’d honestly think it doesn’t exist,” Scott Gurney said.

Scott Gurney insisted that the series is unscripted – even though it seems implausible that one of the show’s stars shares his home with eight grizzly bears.

Jeff Watson, 48, appears on Porter Ridge and spends his days with his neighbors and with his domesticated bears.

“They’ve been in my house, but they don’t stay in here all the time,” Jeff Watson said of the bears.

It is elements like his pets that make the series so dissimilar to anything else that’s on TV, Jeff Watson said.

“I don’t know if there is anything out there that I can compare this show to. I wouldn’t compare it to <<Duck Dynasty>>. So many people are making that comparison… The only similarity that I would see between our show and <<Duck Dynasty>> is funny characters,” he said.

In fact, Jeff Watson said – if anything – he thinks Porter Ridge is much more reminiscent of TV shows from an earlier time period.

“To me this show is a mixture of <<Dukes of Hazards>> meets <<Little House on the Prairie>>, meets <<The Waltons>>, meets <<Andy Griffith>>.”

And though it’s not a sitcom, Jeff Watson insisted the wholesome reality show wouldn’t be painting a picture of Indiana overall.

“We’re not trying to represent the whole state of Indiana… This is us. We’re just individuals. We’re not in any way trying to say <<this is Indiana>> or <<this is southern Indiana>>.”

Like Scott Gurney, Jeff Watson predicts the show will attract families.

“I’m sure there are people out there who would like to see a show that’s less cussing, more family values, camaraderie, rapport, relationship between the characters, not a lot of fighting between everybody… I think people are getting a little tired of too much drama and they want to see people getting along, and we get along around here.”

Porter Ridge premieres on Discovery Channel on Tuesday, August 13.

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Porter Ridge, a new reality show set in rural Spencer, Indiana, is the latest brainchild of Duck Dynasty‘s creator Gurney Productions.

In contrast to the duck-call empire built in West Monroe, Louisiana, Porter Ridge is a comedic documentary series centered on Terry Porter and his Country Auto Parts company.

Porter Ridge will premiere on the Discovery Channel at 10:30 p.m., on August 13.

A tight-knit circle of friends in Owen County sought out the limelight of cable television, according to Discovery Channel executive producer Joe Weinstock.

Jeff Watson, known as Jeff the Bear Man because of the eight brown bears he owns, watched an episode of Duck Dynasty and found contact information for that show’s co-creator, Scott Gurney.

“[Jeff Watson] literally cold-emailed [Scott Gurney], saying <<I have some great neighbors who surround me in this little rural community in Southern Indiana. You need to come check them out>>,” Joe Weinstock said.

“You can imagine Scott getting many of these types of emails. For some reason, he responded to this one.”

On Porter Ridge Road, Scott Gurney discovered salvage yard owner Porter, described as a “fast-talking, shirtless, wild man” in Discovery promotional material.

“He does not wear a shirt, and he probably has one of the most beautiful tans known to man,” Joe Weinstock said.

Porter Ridge is a new reality show set in rural Spencer, Indiana, from the Duck Dynasty's creator

Porter Ridge is a new reality show set in rural Spencer, Indiana, from the Duck Dynasty’s creator

Porter Ridge viewers will meet Dirty Andy, a bearded deal maker, and Elvis Larry, a garbage man who loves to share gossip.

“This is so real, so visceral, so authentic,” Joe Weinstock said.

“You can’t put a better group of characters together. It’s amazing how all these individuals just live by each other.”

While Duck Dynasty is based on the Robertson family, owners of Duck Commander, no cast members of Porter Ridge live in a mansion.

“Money is not the most important object for these individuals,” Joe Weinstock said.

“It’s family, religion and fun.”

In addition to Porter being shirtless and Jeff Watson keeping bears on leashes, Porter Ridge features demolition derbies, pumpkins launched from cannons and rivals who live on nearby Dog Killer Ridge.

Joe Weinstock said Porter Ridge isn’t designed to make Hoosiers look bad.

“When people see the show, I believe they’re going to come away feeling pretty darn good,” said Joe Weinstock, an Oklahoma native who worked for MTV Networks, Spike TV and Gurney Productions before being hired by Discovery in 2012.

“It has a lot of heart. In the end, these neighbors who all unite and live on Porter Ridge Road love each other.”

When MTV aired Buckwild, a Jersey Shore successor set in rural West Virginia, the 2013 show wasn’t well-received in its home state.

“This show plays to ugly, inaccurate stereotypes about the people of West Virginia,” Senator Joe Manchin said in December, before the first episode aired.

Buckwild ceased production following a cast member’s death. Shain Gandee died of accidental carbon monoxide poisoning in April after stranding his Ford Bronco in deep mud.

Duck Dynasty, meanwhile, is a runaway hit. The premiere of its third season on cable network A&E attracted 8.6 million viewers in February, making it the year’s No. 1 “nonfiction” cable series.

Porter Ridge will air on 12 consecutive Tuesdays, and the show is expected to receive promotion throughout Shark Week – the signature Discovery Channel programming that begins August 4.

Joe Weinstock said the likelihood of a second season of Porter Ridge should be known after a month of episodes air.

“I feel like this is something really special,” Joe Weinstock said.

“It’s bottled and packaged like no other show you’ve seen.”