Florida-based safety sign company Accuform Signs has teamed up with the A&E television network to create a new line of Duck Dynasty-inspired workplace safety signs meant to catch the attention of employees.

The company has signed a two-year licensing deal with the A&E to use characters from the Duck Dynasty reality show on their products.

The purpose of the new signs, according to Accuform CEO Wayne Johnson, is to attract and keep an employee’s attention, thus ensuring better safety measures in the workplace.

“Featuring pop culture icons like Duck Dynasty on workplace identification products is a unique way for workers to connect with their company’s safety program,” Wayne Johnson told the Tampa Bay Times in a recent interview.

Accuform Signs has teamed up with the A&E to create a new line of Duck Dynasty-inspired workplace safety signs

Instead of using the traditional workplace safety sign that often depicts simple wording warning against a safety violation, the new Duck Dynasty-themed signs will be multi-colored and feature a Duck Dynasty character acting out the safety situation. For example, one sign shows Willie Robertson wearing an orange hard hat. Another sign for protective eye-wear will reportedly show a member of the Duck Dynasty clan wearing protective goggles.

The new safety-sign campaign proves fitting, as a major theme on the Duck Dynasty reality show revolves around the Duck Commander business and often shows the Robertson family members working in the Duck Commander warehouse, either handling heavy machinery for packaging their products or making duck calls. Another theme of the show is the Robertson family’s love for hunting, which also carries its only necessary safety precautions.

Since its first airing in 2012, Duck Dynasty reality show has hit mainstream success and the Robertson family has been signed to various marketing deals.

In January, the Robertson family teamed up with the Mossberg gun company to produce a new line of shotguns, semiautomatic rifles and a semiautomatic pistol that feature the Duck Commander company name and the slogan “Faith. Family. Ducks”.

Retail stores across the US also carry Duck Dynasty merchandise, such as camouflage clothing, hunting gear, and of course, duck calls. Big-name brands and stores that have teamed up with the Duck Dynasty name include Walmart, Under Armour, and Target, among others.