When you look for the ideal packaging or your products, there should be nothing standing in the way of getting exactly what you want. That’s the future, and that’s what digital printing delivers. This versatile process gives you access to all of the desirable features of flexible packaging you could ever want, and then some. A case in point: stand up pouch custom printing. You get a durable packaging option that stands up on the shelf and enables you to create the message you want to your customers. You can tell the story of your product and why it is not like other products. The premium look and feel comes from durable materials and high-quality films. Photo-quality print technology comes with the colors and lettering that allow you to design a truly attractive presence on the shelf or on the computer screen. These options have been a long time coming, but they are here now, and there’s much more.

An Extraordinary Level of Customization

With the digital printing process, your packaging can include just what you want on the front and back. Highlight the name of your brand, or feature a new product or flavor. Publicize contest or reward campaigns. Change course if the supply chain lets you down. It’s all doable with short runs and a quick turn-around time. Just as importantly, you can incorporate the following features into your packaging:

• Hang holes
• Tear notches
• Size options
• Spot embellishments
• Transparent or clouded windows
• Different closures

Just pick what works best for your product. The printed packaging film works well on rollstock, too, giving you more choices for customization. Once the design is sent in, rollstock can be printed out in 10 days, easily beating the time to market for conventional printing methods. You’ll also be able to choose size and material options, film structure selections and recyclable or compostable films. You can also feel confident that the packaging will keep your products fresh for a long shelf life.

A Long List of Benefits

With stand up pouches or flat pouch packaging you get all of the performance you demand to show your product in the best light possible. But the benefits don’t stop there. Flexible packaging is lightweight and cuts down on wasted space. This makes it much more efficient during the transportation process, cutting down on greenhouse gas emissions and contributing to a healthier planet. The low runs mean you don’t have to worry as much about wasted product. This is also a plus for the environment.

The digital printing platform supports low print orders which allow you to reduce costs, lower inventory demands and minimize obsolete packaging. A shortened time to market enables your company to take advantage of new products and consumer trends. You also have the flexibility to run multiple SKUs in one job; this lets you order what you want when you need it. Finally, you get to customize, even personalize, your packaging, which gives you a more intimate relationship with your customers. The bright future is here for the packaging needs of small to medium-sized businesses.