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promoting your business

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Landscapers need a varied skill set. As well as understanding the environment they work in and the plants which thrive there, they must also be able to communicate well with clients and garden designers to achieve the required results. It’s also a very manual role that calls for the laying of new paving, pruning trees and carefully maintaining finished areas. The work is challenging, but with the right planning, a landscaping business can encompass both private and commercial clients to become very lucrative. Here are some ideas for growing your company and increasing your turnover.

Produce a new business plan

The decision to expand is often made as a result of a business doing well. To maximize on your success, it’s important to create a plan that takes into account your new goals. Think strategically to establish a set of clear targets. These could include the number of new customers you hope to take on, the additional hours you plan to work and the percentage increase you would like to see in your revenue. As some aspects of your plan, such as marketing, are likely to be costly, a budget is also required. Next, add a timeline to manage your overall plan. A set of weekly or monthly deadlines will provide information on your progress, so you can adjust your initiatives as and when required.

Show off your insurance certification

Primarily, the right insurance policy will safeguard your business from accidents and claims, but it can also prove your reliability to new and existing clients. Even if you are currently working as a smaller company and it’s just you at the helm, arranging cover from trusted insurance provider Next Insurance, gives you protection from unexpected losses. They work to deliver policies that are aimed at individual businesses, providing cover that’s right for you at an affordable price.

Remember that first impressions count

How you present yourself to potential clients is of key importance. Of course, you will need to be a friendly, polite and approachable person with plenty of innovative gardening ideas, but you should also be responsive to their queries. Provide a phone number and an email address, as well as a website where they can read reviews from past customers and see examples of your work. Your appearance can also have an impact on how your service is perceived. If you don’t have a van logo, then consider getting one made up to give your vehicle a professional look. This lets the neighborhood know you are running an established business and provides you with free advertising. Similarly, you could wear a uniform or even a t-shirt featuring your company logo. As you take on new staff, be sure to get them the same type of shirt, so customers know they are on your team.

Understand who your customers are

One of the most important factors in business success and expansion is knowing your target audience. You can’t create a service that people require if you aren’t entirely sure of who they are and what they want. Under the landscaping umbrella, there are services aimed at the owners of residential properties and services which are more suited to commercial spaces. You may be keen to offer premium outdoor projects or prefer working on general lawn maintenance, either way you’ll need to identify your customers in order to create worthwhile promotions and marketing.

Improve your digital marketing

Digital marketing is a sophisticated and popular tool that can help your business reach its full potential quickly. Building and maintaining a website is important, but it’s no longer enough. Your customers spend lots of time browsing for new products or services online and this means their tastes are more refined than ever. A modern website with uniform branding and design features will impress them, as will responsiveness and mobile compatibility. Having a portfolio of your previous work is a bonus and can certainly be used to your advantage, but the images will need to be high-quality. Pick out a varied selection which demonstrates your strongest skills. Then add explanations and curate them together in several labelled albums. An ordered approach allows visitors to quickly find pictures and content that relates to a project they have in mind.

Ultimately, some strategies will be more effective than others and you’ll soon learn which to concentrate on as your landscape business grows. You’ll need to be patient, but with hard work and a consistent approach, your goals will soon be within reach.

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All businesses like to have a period of sustained growth. Competition from similar organisations doesn’t necessarily need to be viewed negatively, it should be seen as a time to show your own strengths and growths within your particular area of expertise. If you feel that your business could do with a little boost, we will investigate some areas that could help you to achieve this goal.

Business Stationery

Let’s face it, we can all over look stationery from time to time. However, when you visit a client and they give you a piece of their stationery which has their brand identity upon it, you go away with that company in your mind. So, one of the steps that you could take is to personalise your stationery with your logo or company name. Maybe even consider contacting a Singapore rubber stamp maker so that your company logo or name can be easily stamped and printed on documents and letter heads, as well as on stationery items. This means that any documentation that your clients take away, even if the documents belong to them, will leave a long-lasting mark within their business premises.

Website and SEO

The second area that you need to consider is your online presence. One of the easiest ways to improve your online presence is by contacting a company such as Mandreel, an online digital agency who will help be able to guide you through the ways that you can improve your online presence. You will hear terms such as ‘SEO’ ‘link build’ and ‘content creation.’ These are some basic terms and aspects that the digital media industry focusses on. Having a well-orchestrated website is also beneficial as it provides your customers and clients an instant port of call as well as a reference point to your business. It is also important to maintain your website by regularly adding blogs to it so that your website remains current. A final point related to the media element is looking at your social media footprint. There are a number of mediums to use and you don’t necessarily need to use all of them, but hubs such as Twitter, Facebook and Instagram are a standard way to start your social media presence. It is fast becoming the modern way of doing business as it improves and increases your global access with the simple touch of a button.

Marketing

As we have mentioned above, the online section of your business will play a major role in increasing the performance of your business. However, at this stage it is also worth mentioning that creating business cards for when out visiting clients or customers is still a good way of publicising your brand. The same can be said for leafleting. If you consider the fact that if the average household receives a leaflet through the post, it may draw in new business from new customers who may never have considered what you offer.

It’s clear to see there are a number of simple ways to promote your business. We have only covered a few of these areas, but they are probably some of the most important factors to consider.

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