A Vajacial is a beauty treatment of the bikini area that serves up an anti-bacterial cleanser, an exfoliating treatment, a mask for a specific skin concern and a slathering of lightening cream to undo any hyper pigmentation caused by in-growns.

San Francisco Stript Wax Bar owner Katherine Goldman said that demand for Vajacial has increased 30% each year since she started offering it in 2010.

Katherine Goldman’s wax bar offers the “key needs” of the modern waxed woman.

A Vajacial is particularly beneficial after a Brazilian wax, to make sure the area looks perfect after the heavy-duty procedure

Apparently this requires a papaya enzyme mask, a cleanse and extraction of ingrown hairs with a pair of tweezers.

All in all the treatment takes 50 minutes of focused cleansing and smoothing.

They are particularly beneficial after a Brazilian wax, to make sure the area looks perfect after the heavy-duty procedure.

At the Stript Bar one of three options is available: anti-freckle, anti-acne or calming to reduce redness.

Vajacial is a term that Stript Wax Bar has now trademarked.

However, other salons around the US offer the service under different names. One New York salon calls it a Peach Smoothie.

Alexis Wolfer, editor of TheBeautyBean.com told ABC News, that the Vajacial and its spinoffs result from “the trend of women hyper-focusing on every last flaw in themselves”.

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