Karl Lagerfeld, Chanel creative head, last night joined in with the countdown to London Games as he launched a new collection at Selfridges with a glittering bash.

He unveiled three collections under the Karl Lagerfeld brand: Karl and the premium line Karl Lagerfeld Paris, and a pop-up store selling unique designs created especially for Selfridges customers in honor of the Olympics under the moniker Team Karl.

But despite opening a store in time for the Games, Karl Lagerfeld said he would not be one of the billions from around the world tuning in to the event when it kicks off this week.

“I like the idea, I like the people, but the performances, they are something of a little unhuman now,” he said last night.

“I like the image and the idea better than to watch it.”

Highlights of the collection include gold, silver and bronze logos on T-shirts with Karl Lagerfeld's name on them, sunglasses in medal hues, and metallic trims in the form of glittering gold collars

The logo for the Team Karl range shows the designer standing in the traditional discus pose – an arm swung back about to throw the disc – but still wearing his trademark suit and powdered hair.

Highlights of the collection include gold, silver and bronze logos on T-shirts with Karl Lagerfeld’s name on them, sunglasses in medal hues, and metallic trims in the form of glittering gold collars.

“It’s a collection of today,” he said.

“So it’s the mood the way I see things, with a touch of humor and lightness in it.”