Rovio Entertainment , the organization in the back of the “Angry Birds” mobile-phone game, is apparently in conversations to obtain financing that could price this company about $1.2 billion, Bloomberg states.

In the “Angry Birds“, participants help a small grouping of slingshot-aided-birds get rid of pigs who stole their eggs.

Two people having knowledge of the actual discussions informed Bloomberg how the Finland-based game producer is thinking about a “strategic investment” coming from a firm in the entertainment industry. Previous offers coming from big institutional investors have been declined, the individuals explained.

The investment might be put toward a structured expansion which includes an “Angry Birds” film, stuffed animal as well as garments sales at 200 retailers in China as well as office buildings outside Finland.

Michael Pachter, managing director of research at Wedbush Securities Inc., explained to Bloomberg that the most probably businesses to be having this kind of discussions with Rovio contain gaming worries Electronic Arts and Zynga and media giants News Corp. as well as Walt Disney.

In July, Electronic Arts purchased PopCap Games, manufacturer of Plants vs. Zombies, Bejeweled as well as Zuma, for $650 million in cash and $100 million in stock, as outlined by CNET. The offer also authorized (blank) PopCap to get as much as $550 million in earnouts when certain earnings levels were reached.

Rovio raised $42 million in March, reported by Reuters, from investors such as Accel Partners, who has in the past supported Facebook, as well as Skype co-founder Niklas Zennstroem’s venture capital firm, Atomico Ventures.

Mikael Hed, Rovio’s chief executive and co-founder claimed: “Angry Birds will continue to develop and we aim to create more similar success stories,”..

Angry Birds

In accordance with Rovio, “Angry Birds” has been downloaded 300 million times. Back in March, the organization told Reuters the game had 40 million monthly active users.

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