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mobile payment

Figure 1: The use of mobile apps for betting has grown in the last few years

In the last few years, there has been a surge in online betting in the US as individual states rewrote their laws and regulations surrounding sports betting. A Supreme Court decision in 2018 set the ball rolling and now more and more states are legalizing betting – and, more importantly, mobile sports betting.

Up until very recently, New Yorkers needed to cross over into New Jersey to place bets using their mobile phones and apps. But now someone living in the city can sign up for a new account using a BetUS promo code, for example, and place their bets all in the comfort of their own home. But why did mobile betting become so popular? And what does the future hold for the gambling industry?

Advances in Technology

Mobile sports betting has been common in Europe and other areas of the world for a while now. Betting firms realized very quickly that their customers were demanding a much easier betting experience and the technology was becoming available to be able to supply that need.

Mobile phones and other devices have used the technology that is now available to allow customers to perform far more activities than ever before – and that includes betting. The trust issue that was once a factor is no longer a problem as online sportsbooks and casinos have used technology to interact far more naturally with their customer account holders.

User Experience

If it wasn’t easy to use a mobile phone or tablet to bet, online gambling would have never become as popular as it has. But betting firms have been able to cater to the demands of their customers and now provide a far simpler process for placing bets than ever before.

Not only is there the advantage of not having to travel to a high street bookmaker or a bricks and mortar casino, but the experience is as enjoyable as it is easy. Even the most technophobe of customers can work out how to make a selection in seconds – and placing a bet takes an even shorter time.

Figure 2: Mobile sports betting has become even easier


Although persuading lawmakers in some countries and regions has not always been the easiest task, the convenience of using a mobile phone to place a bet or play an online casino game is a huge reason why so many customer account holders prefer this method.

Not only do the majority of people use mobile phones these days, but they can sometimes be the most secure way of dealing with anything financial in some areas of the world. Where conventional banking systems are not as prevalent, mobile use is an option – and has become the most favored way of betting.

Mobile Integration

One of the aspects of mobile use that betting firms quickly identified is that their customers liked to use their phones and tablets to perform a variety of tasks. More importantly, they were disappointed and frustrated when they were not able to link up different tasks in the one place.

The very nature of sports betting helps with this integration model. Mobile payment services have expanded in recent years and betting firms have been quick to offer more ways to move funds. There is even the chance to use GPS technology to identify betting markets in more localized areas. Online betting companies have been able to use the way everyone uses their mobile phones to their advantage.

The Future

The easy way to answer how betting companies will adapt in the future is to say that all the factors profiled here will change in course with the technology available. Mobile has already become the most popular way of betting and the bookmakers are now identifying new regions where gambling laws are changing.

New security measures will be key – as will be the growth in cryptocurrency use in betting. Mobile phones and betting apps make all of this easier to control in one place. You can be sure that the betting companies will be at the forefront of the advances in technology.


If you’re an entrepreneur or the manager of a business, it’s always important to spend time on a regular basis learning about the latest advances in technology which continue to change the way organizations sell to, interact with, and follow-up with customers.

As we have seen time and again, new tech doesn’t just destroy or create whole industries, but also leads to new and improved products and services, better processes for customers and businesses alike, and more information and power in consumers’ hands than ever before.

One piece of tech that has really changed the face of the retail sector and many others is the smartphone. In today’s market, shoppers regularly use their internet-enabled cells to research information, shop and pay for goods, interact with businesses, and receive personally-customized information. In turn, organizations now have better ways of marketing and selling to shoppers at a variety of touchpoints, as well as much more data about what people are looking for and how and when they like to shop.

If you want to rev up your business this year, mobile payments and marketing methods can really help you to do so. Read on for three key ways that you can make use of smartphones and related apps for your venture today.

Accept Mobile Payments

The first, most obvious, thing to do for your business when it comes to mobile is to start accepting payments via mobile devices. There are multiple benefits to doing this. For starters, doing so allows you to increase sales because you can process transactions anywhere, and at any time.

Rather than being confined to completing transactions through your typical point-of-sale machine, you can use your smartphone or tablet to accept payments at places such as conferences, markets, in-home consultations, tradeshows, pop-up shops, food trucks, and various events. Mobile payments these days are incredibly affordable for businesses to implement, and don’t require much time or effort at all to set up.

Furthermore, if you integrate mobile payments into your firm’s operations, you will find that you not only have a broader range of customers to sell to, but that you can also increase your conversion rate. This is because so many consumers these days prefer to pay by card or using mobile wallets and platforms (such as PayPal, Apple Pay, Square, and PayAnywhere) rather than cash. By catering to this demand, you can quickly increase your revenue.

Mobile payment options also come in really handy in traditional store environments such as retail outlets and hospitality firms (like cafes and restaurants) during peak periods. By adding smartphone payments to your operations, you don’t have to keep customers waiting in long lines to pay. You can therefore process more transactions every hour, turnover more payments, and keep customers happier because they get to finish up their transactions sooner rather than later.

Better Market to Customers by Using Mobile Information

Your firm’s marketing can also be bettered by using mobile information to your advantage. Now, because of the development of mobile technology, you can market to both current and potential clients more easily by making use of the information and applications that are available to you.

Loyalty programs are a prime example of this. While these are used by many businesses as a marketing and sales tactic, they often aren’t as effective as they could be due to the fact that most shoppers struggle to keep track of their key-ring tags, punch cards, shopper dockets, and other loyalty devices, and as such don’t end up remembering to, or being able to, accumulate points, discounts and other rewards.

With mobile payment systems and marketing apps though, it is much easier and more convenient for consumers to enjoy the added value that should come with a loyalty program, and for firms to get more repeat business as a result.

Today, loyalty information can be stored and tracked directly through mobile applications when people purchase using smartphone applications, which means that shoppers don’t have to worry about having loyalty info with them. This then means that customers will be more likely to return to a store again and again, because they can enjoy a seamless loyalty experience with “no mess, no fuss.”

Provide More Comprehensive Customer Service and Fulfilment

Lastly, companies can also provide better customer service and fulfilment when they take advantage of mobile apps. For example, using “product locator” mobile technology, customers can find what they’re looking for much more quickly when they’re in stores, or find out about stock levels and other helpful information. As well, mobile apps can give customers suggestions about other items they might like or provide detailed information on products they’re browsing.

Fulfilment can be enhanced too through mobile apps, because the tech makes it simpler for businesses to track inventory levels and to take note of shopping trends. Firms can see at a glance which products are selling best during a particular period, and can increase or relocate stock to better suit the needs of shoppers as a result.