Sales of latest issue of Playboy picturing nude Lindsay Lohan, which hit the shelves on Friday, have failed to shift and it seems there is not much interest in the actresse’s impersonation of Marilyn Monroe’s famous cover.

Playboy hoped Lindsay Lohan‘s issue would be a big money-maker for the magazine, which saw its circulation numbers fall from 2.6 million to 1.5 million last year but after pictures from the spread were leaked online Playboy was forced to release the issue early.

According to shopkeepers spoken to by FoxNews.com, no-one is buying it.

“I’m not surprised at all. Despite Playboy’s hype, there was nothing particularly shocking or new about this shoot,” said adult blog editor Lux Alptraum to FoxNews.com

“While these shots may have been slightly closer to full frontal than Lindsay’s previous shots, they weren’t actually full frontal; there was also nothing particularly new about Lindsay dressing up as Marilyn Monroe.”

Lux Alptraum added that he found the shots boring and said it needed a fresher, more interesting concept.

Sales of latest issue of Playboy picturing nude Lindsay Lohan, which hit the shelves on Friday, have failed to shift

Playmate of the Year 2010 Hope Dworaczyk has also come out saying she thinks Lindsay Lohan’s photos are a bit of a letdown.

The centerfold model who appeared on Celebrity Apprentice earlier this year, shared her thoughts on the matter as she left a beauty salon in Los Angeles.

Hope Dworaczyk initially refused to be drawn into commenting on the photos when quizzed by TMZ, but when pressed she replied: “I saw that spread… and I was not impressed.”

“I just feel like if I would have known I was doing a Playboy shoot, I would have worked out more maybe.”

Hope Dworaczyk ‘s Play Mate of the Year pictorial was in the June 2010 issue of Playboy and included a 3-D fold out image of the model from Texas.

Playboy founder Hugh Hefner himself also admitted being initially unsure as to whether he even wanted Lindsay Lohan for the magazine cover.

“I kind of had mixed emotions about it initially, and then it turned into something bigger than life,” Hugh Hefner told E! News during an interview.

“I wasn’t quite sure where she was at in her life, obviously. It depends on whether it’s Tuesday or Thursday.”

After shelling out big bucks for the shoot to the cash-strapped starlet, Hugh Hefner also told E! News that he had ordered a re-shoot.

Hugh Hefner said the first set of images were unflattering and not as polished-looking as he would have liked.

He said that he didn’t speak to Lindsay Lohan directly about the redo but that he had explained to the crew exactly what he wanted and is over the moon with the final results.

“The pictorial and the concept for the pictorial came from me,” Hugh Hefner boasted.

“She had done semi-nudes before. I wanted to do something that would be memorable.”

“What is more natural, since she is a huge fan of Marilyn Monroe, than do something that is a tribute to the red-velvet Tom Kelley photo shot of Marilyn Monroe that was our very first Playmate?”

When asked about the rumor that Lindsay Lohan didn’t want to pose completely naked at first, but that Hugh Hefner pushed for it, he confirmed that story was true.