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Jessica Simpson began filming her next long-awaited advert for Weight Watchers on Thursday.
The singer is getting paid a reported $4 million to be the face of the diet program.
Jessica Simpson, 32, posted a sneak peek of her filming the advertisement on her Twitter account.
In the snap, Jessica Simpson is seen standing outside a gourmet market and is looking svelte in a pair of black figure-hugging trousers, a fitted blazer and sky-high heels.
“That’s a wrap on the @weightwatchers commercial!” she says in an accompanying caption.
Her former assistant and best friend CaCee Cobb, friend Erin Alexander and stylist Nicole Chavez also posed with the star for a behind-the-scenes happy snap.
In the photograph, Jessica Simpson is wearing a pair of jeans tucked into Ugg boots, a black vest top and a plaid shirt.
She look noticeably slimmer around the jawline and upper body.
Jessica Simpson’s first advert for the company was filmed back in July as she got stuck into her weight loss regime following the birth of baby Maxwell.
Yet the footage failed to capture her full figure, presumably the one thing that viewers want to see so that they can make a comparison between her before and after figure.
The advert instead focuses on Jessica Simpson’s upper body, with close-ups of her face.
“I’m Jessica Simpson and yes I’m doing Weight Watchers,” she tells the camera, smiling.
“There is a lot of pressure to lose weight but I’m not a supermodel. I’m just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.
“So I knew Weight Watchers was the only way to go. It’s working.
“I’m on my way and it feels amazing. Really I just wanna be a better version of myself.”
Jessica Simpson began filming her next long-awaited advert for Weight Watchers on Thursday
Talking on Katie Couric’s chat show not long after it was revealed, Jessica Simpson admitted that at the time she wasn’t comfortable revealing her whole frame.
Meanwhile, the filming of her newest commercial comes after Jessica Simpson’s unwavering dedication to her diet plan had apparently earlier this month hit a snag – with the stress of gay allegations about her father “derailing” her efforts.
Jessica Simpson was said to have lapsed from her Weight Watchers plan.
According to reports online, the singer was no longer sticking to the correct portion sizes, which had slowed her weight loss.
“Jessica’s diet has been seriously derailed ever since the gay allegations against her father were released,” a source told RadarOnline.
While she’s not diverting from the diet, Jessica Simpson isn’t sticking to the portion plan and isn’t losing as much weight as she should.
“She knows that as the Weight Watchers spokesperson she has to be more disciplined, but her emotions are all over the place right now.”
It has certainly been a tumultuous few months for Jessica Simpson’s family.
Her parents Tina and Joe Simpson recently revealed they had filed for divorce after 34 years of marriage.
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Jessica Simpson has rediscovered her confidence after losing 60 lbs of baby weight and she opted for a racy Halloween costume that showed off her newly slimmed-down waist.
Jessica Simpson, 34, gave birth to baby Maxwell in May.
The wench costume also revealed plenty of cleavage and leg and she finished off the look with long hair extensions and heavy make-up.
In the family portrait, Jessica Simpson poses alongside her fiancé Eric Johnson in a Braveheart costume and their daughter, who was dressed as a rooster.
Jessica Simpson tweeted the picture on Wednesday morning, with the caption: “Happy Halloween!!!”
Jessica Simpson opted for a racy Halloween costume that showed off her newly slimmed-down waist
The star is understood to have lost 60 lbs in six months as part of her deal with Weight Watchers, which is rumored to be worth $3 million.
She also works out four times a week with celebrity trainer Harley Pasternak.
Harley Pasternak recently told Us Weekly: “In over 20 years, I’ve never seen as consistent of a weight loss. Jessica’s right where she needs to be. She’s gotten so much stronger.”
Joe Simpson, Jessica Simpson’s father, was seen stepping out in Los Angeles on Friday sporting a new haircut and a bright and cheery ensemble.
Joe Simpson, 54, showed off blonder, shorter locks as he grabbed a cup of coffee, while dressed in a lemon yellow knitted jumper along with matching trainers and black trousers.
Reports that Joe Simpson came out as gay were followed by new claims that aspiring male model Bryce Chandler Hill has allegedly been having an affair with Joe.
Joe Simpson has reportedly been dating Bryce Chandler Hill, who at 21 is 33 years his junior, on and off for about a year.
A source allegedly told Radar Online that Bryce Chandler Hill and Joe Simpson were introduced by a mutual friend, who is close to Joe’s famous daughters Jessica and Ashlee.
The insider reportedly told the website: “Joe Simpson being outed by the National Enquirer was no surprise to the gay community in Hollywood, Bryce has been bragging about hooking up with Joe for a while now.
“Bryce is close to TJ Espinoza, who in turn is good friends with both Jessica and Ashlee and worked for Britney Spears as a back-up dancer.”
Bryce Chandler Hill, an aspiring male model, has allegedly been having an affair with Jessica Simpson’s father Joe, it has been reported.
It has been claimed that Joe Simpson, 54, has been dating Bryce Chandler Hill, who at 21 is 33 years his junior, on and off for about a year.
The allegations come days after rumors began swirling that Joe Simpson’s wife of 34 years Tina filed for divorce after Joe came out as gay.
A source allegedly told Radar Online that Bryce Chandler Hill and Joe Simpson were introduced by a mutual friend, who is close to Joe’s famous daughters Jessica and Ashlee.
The insider reportedly told the website: “Joe Simpson being outed by the National Enquirer was no surprise to the gay community in Hollywood, Bryce has been bragging about hooking up with Joe for a while now.
“Bryce is close to TJ Espinoza, who in turn is good friends with both Jessica and Ashlee and worked for Britney Spears as a back-up dancer.”
The source added: “TJ introduced Bryce to the Simpsons – and that’s how he met Joe.”
Bryce Chandler Hill appeared to be denying the allegations when he posted on his Twitter page on Friday: “Yes, I’ve read the story….it’s simply NOT TRUE.”
The insider claims that Jessica Simpson is allegedly coming to terms with the news that her father, who also acts as her manager, is gay, but was apparently blindsided by the revelation.
The source said: “Jessica had absolutely no clue that her father was gay, not even the slightest inkling. She thinks she has very good gaydar, especially since a lot of her friends are gay, but she did not see this coming at all.
“It was a complete shock to the system, she feels terribly for her mom who was left reeling by the announcement and her sister Ashlee has also taken the news quite badly.”
The website reports that Jessica Simpson is doing her best to get her head around the shock but is having “difficulty”.
The source reportedly said: “Jessica’s been trying to process the information slowly, but she’s having difficulty dealing with it. She can’t understand why Joe stayed married to Tina for so long, and can’t help wondering how much of their life was a lie.
“Despite that, she’s going to stand by him and support his decision. After all, he’s still her father and Joe’s always been there for Jessica whenever she’s needed him. And not just as a father, but as her manager too.”
Joe and Tina Simpson were first reported to have broken up earlier this year and this month put their Los Angeles home on the market for $4.4 million.
Jessica Simpson showed off little Maxwell’s first swimsuit yesterday as she shared a photo of the adorable four-month-old on Katie Couric’s new chatshow.
Jessica Simpson herself kept her clothes firmly on as she made her much-hyped appearance as the very first guest on Katie.
The 32-year-old singer wore a slimming black peplum Roland Mouret dress as she revealed she had lost 40 lbs since Maxwell’s birth on May 1.
Talking to Katie Couric in her first big TV interview since becoming a mother, Jessica Simpson admitted she didn’t realize how hard it would be to lose her baby weight.
“During pregnancy, I didn’t really think about it,” she said about her weight gain.
“I thought my doctors were telling me that it was just a lot of water and whenever my water broke my whole entire stomach would go down but that did not happen.
“All the weight did not come out with the baby.”
Jessica Simpson showed off little Maxwell's first swimsuit yesterday as she shared a photo of the adorable four-month-old on Katie Couric's new chatshow
Now Jessica Simpson says she is 10 lbs away from her goal weight, and she’s using her daughter to get there.
“I basically take her with me, whether it’s strapping her on me or strolling around the neighborhood,” she said.
“My new goal is 14,000 steps a day.”
Jessica Simpson is breast feeding Maxwell, and said that sugar cravings had been an obstacle in her weight loss.
“I feel like what made me eat more is my hormones and breastfeeding,” she confided in Katie Couric.
“I’ve never wanted chocolate more in my life. I’ve had to really stay focused and focus on my diet and concentrate on what I’m putting in my body.”
Jessica Simpson says she is 10 lbs away from her goal weight
But unlike most new mothers Jessica Simpson is been paid a heady amount to shed her weight.
Jessica Simpson, who tipped the scales at more than 170 lbs during her pregnancy, is following Weight Watchers after signing a deal rumored to be worth $4 million.
She said the programme was working for her.
“You have to track every bit, and you can’t get away with the bites because they add up,” she said.
“You have to be completely honest with yourself, and I think just creating that relationship of honesty with yourself is so good.”
And she said appearing on the show had been driving her weight loss.
“I’ve just had a lot of pressure on me and today was actually one of my goals,” she said.
“Getting here in a comfortable and beautiful dress.”
With the eyes of the world on her, Jessica Simpson also said her weight loss had been somewhat stressful.
“I’ve been pregnant for three years,” she joked.
“I definitely don’t Google my name.
“I try to avoid it completely. But I still subconsciously know that the talk is going on so I think that every day that is a struggle for me.”
“I understand that it sells magazines and stuff. But I wish I could get a cut,” she said.
And she added: “There is a lot of pressure to lose weight. But I want to be healthy for my daughter.”
Talking about her fiancé, Eric Johnson, Jessica Simpson admitted that the couple had yet to set a date to walk down the aisle.
But she said of the American football player: “He’s the best dad. Even my dad says that. He changes every diaper.”
Both Eric and Maxwell Johnson accompanied her to New York from their LA home for the interview.
“She had her first flight yesterday,” Jessica Simpson said of Maxwell.
“She did not sleep. She slept the last hour but she didn’t cry.”
Jessica Simpson said that having her daughter had transformed her life.
“Motherhood is a dream it really is absolutely amazing,” she said.
“My life is very different now.”
Despite her weight loss, Jessica Simpson admitted she was worried about her appearance.
“I almost peed my pants, I’m very nervous,” she told Katie Couric.
She wasn’t the only one.
Katie Couric herself told her audience: “I feel like it’s the first day of school. It’s so nice to be here. I am so thrilled today to finally be here.”
She had plenty of support – her daughters, aged 16 and 21, were in the audience.
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Jessica Simpson is being paid a reported $4 million to act as the new face of Weight Watchers.
And now Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime.
Yet the footage has failed to capture her full figure, presumably the one thing that viewers want to see so that they can make a comparison between her before and after figure.
“I’m Jessica Simpson and yes I’m doing Weight Watchers,” she tells the camera, smiling.
“There is a lot of pressure to lose weight but I’m not a supermodel. I’m just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.
“So I knew Weight Watchers was the only way to go. It’s working.
‘I’m on my way and it feels amazing. Really I just wanna be a better version of myself.”
Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime
The advert focuses on Jessica Simpson’s upper body, with close-ups of her face.
Talking on Katie Couric’s new chat show yesterday, the singer and actress admitted that at the time she wasn’t comfortable revealing her whole frame.
Since the clip was filmed Jessica Simpson, 32, has continued on her healthy eating plan – taking her total weight loss to an impressive 40 lbs.
But she still isn’t at her goal, after her weight hit more than 170 lbs while she was pregnant.
Talking on the debut episode of Katie Couric yesterday Jessica Simpson explained why the Weight Watchers programme is working for her.
“You have to track every bit, and you can’t get away with the bites because they add up,” she said.
“You have to be completely honest with yourself, and I think just creating that relationship of honesty with yourself is so good.”
Along with tracking her food Jessica Simpson is also working out.
And now she is 10 lbs away from her goal weight, she’s using her daughter to get there.
“I basically take her with me, whether it’s strapping her on me or strolling around the neighborhood,” she said.
“My new goal is 14,000 steps a day.”
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Jessica Simpson shared an adorable photo of her daughter Maxwell with her Twitter fans yesterday.
Jessica Simpson, 31, posted a snap of her daughter along with the caption: “Howdy friends!”
Maxwell, who seems to have inherited her mother’s pout, is dressed in a sweet striped jumpsuit and appears to be resting in the star’s arms.
Jessica Simpson gave birth to her first child with fiancé, former NFL star Eric Johnson, on May 1.
Jessica Simpson shared an adorable photo of her daughter Maxwell with her Twitter fans yesterday
As well as looking after her new arrival, Jessica Simpson is also focusing on another time-consuming task – losing her baby weight.
Jessica Simpson, who posted a picture of her post-baby curves last week, hopes shrink to 130 lbs before the end of the year.
The proud mother is adamant she will shed 50 pounds in five months.
Jessica Simpson has signed a $4 million with Weight Watchers to reach her target of 130 lbs.
And she’s enlisted celebrity fitness trainer Harley Pasternak’s and was spotted at his gym in West Hollywood last week.
In addition to her exercise regime, Jessica Simpson is following a strict diet.
Jessica Simpson recently told People magazine that she is eating protein-packed meals and drinking home-mixed juices to help shed pounds.
But in another interview with In Touch magazine, friends say that the star, who is also trying to care for her newborn little girl, is feeling “stressed and overwhelmed”.
Sources told the publication that Jessica Simpson, who weighed a reported 210 lbs at the height of her pregnancy, is also physically exhausted.
Jessica Simpson was spotted leaving the gym again yesterday and her sessions are clearly paying off.
As she approached her car, Jessica Simpson, 31, showed off her entire body for the first time since giving birth last month and she definitely looked slimmer.
The singer has quietly been working up a sweat, sticking religiously to her workout regime in a bid to shift her post-pregnancy pounds.
Wearing an all black gym outfit that consisted of leggings, a tracksuit top and trainers, she seemed eager to get into her waiting car and head home to her child.
It’s not the first time that Jessica Simpson has been seen leaving a private gym in Los Angeles as earlier this week she was spotted finishing another workout.
Jessica Simpson gave birth to her first child with her fiancé, former NFL star Eric Johnson, on May 1.
Jessica Simpson showed off her entire body for the first time since giving birth last month and she definitely looked slimmer
Beaming after the birth of the couple’s daughter, Maxwell Drew, Jessica Simpson looked radiant in the passenger seat of a Range Rover as a female friend took the wheel.
She paired black stretch workout wear with a leopard scarf, her wavy blonde locks falling around her shoulders.
Jessica Simpson was spotted publicly for the first time since giving birth last Wednesday as she arrived to Harley Pasternak’s gym in West Hollywood, where she has been undergoing her workout sessions.
The singer was also seen arriving to the fitness centre on Friday.
It was announced last week that Jessica Simpson, who reportedly gained 80 lbs while pregnant, would front the latest Weight Watchers campaign.
However, the singer was unable to start working out for several weeks on doctor’s orders due to having a C-section.
Appearing to have been given the all-clear, Jessica Simpson is now combining a new exercise regime with a healthy eating plan she had already kicked off.
Jessica Simpson spoke to People, in which she appeared in a photoshoot with daughter Maxwell and Eric, revealing she is eating protein-packed means and drinking home-mixed juices to help shed pounds.
Her dietary restrictions come after she was forced to deny on several occasions that she was having twins because of the size of her baby bump, which appeared to grow larger than average.
However, Jessica Simpson said in March doctors put her blooming figure down to the fact that she had excess amniotic fluid.
Now, the singer says she is anxious to shed her baby weight.
Jessica Simpson told People: “After you have your baby it’s like, <<Oh my God, what happened to my body… this is not me>>.”
The singer also revealed she planned to join Weight Watchers before she learned she was pregnant, having dealt with years of yo-yo dieting.
Jessica Simpson said she simply wants to feel comfortable in her skin again.
Jessica Simpson was officially announced as the new face of Weight Watchers as she is on a mission to get back in shape after giving birth a month ago.
Jessica Simpson, 31, is the new North America ambassador for the points-based weight loss programme and joins the likes of Jennifer Hudson, who also fronts campaigns for the brand.
The former singer will trade “yo-yo dieting for a healthier lifestyle”, according to a Weight Watchers spokesman.
Jessica Simpson has already started on a healthy eating regime – although she is not yet able to exercise on doctor’s orders until she fully recovers from her C-section.
She spoke to the new edition of People magazine, in which she appears in a photoshoot with daughter Maxwell Drew and fiancé Eric Johnson.
Jessica Simpson revealed she is eating simple meals, including shrimp with sautéed spring vegetables and quinoa.
She is also drinking home-mixed juices, her favorite being kale, spinach, apple, ginger, romaine, celery and carrot combo.
Jessica Simpson was officially announced as the new face of Weight Watchers as she is on a mission to get back in shape after giving birth a month ago
Talking about how she is anxious to shed her baby weight, Jessica Simpson told People magazine: “After you have your baby it’s like, <<Oh my God, what happened to my body… this is not me>>.”
Jessica Simpson revealed she planned to join Weight Watchers before she learned she was pregnant.
Her weight has yo-yoed over the years and she is keen to feel comfortable in her skin again.
She went on: “It would be nice to feel comfortable in a bikini, but that’s not my goal. I just want to fit into jeans.”
While Jessica Simpson is not allowed to exercise yet, she admits she has failed in keeping her hands off her future husband, former NFL star Eric Johnson, 32.
“I’ve kind of broken one rule,” Jessica Simpson confessed about not being able to abstain from sex.
“I think I have the sexiest man in the world. So that’s the rule I break.”
Elsewhere in the interview – which featured the first photos of baby Maxwell Drew who was born on May 1 weighing 9lb 13oz – Jessica Simpson said she gets withdrawal symptoms when she’s not breastfeeding her daughter.
She said: “It’s become a full-on job. It’s the worst if I have to pump and give Eric a bottle to give her. I miss holding her and having that closeness.”
Since becoming parents, Jessica Simpson admits her and Eric Johnson’s lives have changed completely.
“Life has completely changed. From how I sleep to what I think about, Maxwell has definitely taken over everything!
“We stare at her all the time. We can’t get enough.”
The couple also has wedding plans to think about, and may wed by the end of the year, although Jessica Simpson says they have still not set a date.
She added: “I want to feel really great in a wedding dress,” which will no doubt giving her inspiration in her new Weight Watchers mission.
Jessica Simpson gave birth to her first child Maxwell Drew Johnson nearly a month ago but has resolutely refused to share any pictures of her little girl with her fans.
Now Jessica Simpson, 31, has posed up with her daughter Maxwell Drew Johnson on the cover of People magazine.
Holding Maxwell tenderly, Jessica Simpson is seen beaming with pride as she tells the publication that the little girl, her first child with fiancé Eric Johnson, has completely changed her life.
Jessica Simpson said: “My life has completely changed. From how I sleep to what I think about, Maxwell has definitely taken over everything!”
She added: “We stare at her all the time. We can’t get enough!”
Jessica Simpson has posed up with her daughter Maxwell Drew Johnson on the cover of People magazine
In the cover shot, Maxwell Drew Johnson, who weighed 9lb 13oz when she was born on May 1, looks adorable in a white dress and matching headband.
Jessica Simpson is also seen wearing a white nightdress style outfit as she cradles her child.
The former singer, who delivered her child via Caesarean section, also told People magazine that nursing her little girl has “become a full-on job”.
Jessica Simpson said: “It’s the worst if I have to pump and give Eric a bottle to give her. I miss holding her and having that closeness.”
It was recently reported that the highly-anticipated first pictures of Maxwell Drew Johnson were sold for $800,000.
However, the amount is significantly less that some other stars received for baby pictures – Jennifer Lopez is understood to have received $6 million from People for snaps of her twins Max and Emme.
The same publication reportedly gave Angelina Jolie and Brad Pitt around $11 million for the exclusive on their twins Vivienne and Knox.
Jessica Simpson has reportedly sold pictures of her newborn Maxwell Drew to People magazine for $800,000.
Jessica Simpson, whose celebrity fashion line is reported to have raked in one billion dollars in sales, gave birth to her first child, daughter Maxwell Drew, on May 1.
People magazine has done a deal with Jessica Simpson to run exclusive photos, sources told Women’s Wear Daily.
It is significantly less that some other stars received for baby pictures – Jennifer Lopez is understood to have received $6 million from People for snaps of her twins.
Jessica Simpson has reportedly sold pictures of her newborn Maxwell Drew to People magazine for $800,000
The same publication reportedly gave Angelina Jolie and Brad Pitt around $11 million for the exclusive on their twins Vivienne and Knox.
Of course, not all A-list celebrities demand high fees – Beyoncé and Jay-Z declined all offers and instead posted the first pictures of Blue Ivy Carter on their Tumblr page.
It seems Jessica Simpson may be set to cash in on another front too – there are also unconfirmed reports that she is signing a her $4 million deal with Weight Watchers.
Jessica Simpson is certainly enjoying motherhood, telling her Twitter followers this week: “I am so in love with baby Maxwell. I want to cry every time I look at her.”
She added: “Motherhood is by far the best thing I’ve ever experienced.”
Jessica Simpson is currently engaged to Maxwell’s father, sportsman Eric Johnson.
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