Ivanka Trump’s clothing line was dropped by Nordstrom after poor sales, the retailer said

The move comes after campaigners called for a boycott on stores doing business with the president’s family.

However, Nordstrom blames the move on poor sales.

The company says it makes “buying decisions based on performance” and that cutting brands “is part of the regular rhythm of our business”.

“Like with everything we buy, we make decisions season by season. In this case, we’ve decided not to buy it,” Nordstrom said.

Ivanka Trump, who works as an adviser to President Trump, licenses her name to branded products including shoes, handbags and clothing.

Donald Trump’s daughter also designs and sells jewellery.

Image source Nordstrom

The #GrabYourWallet campaign urged customers to boycott companies which have supported the Trumps.

The campaign was started by two women angry about the president’s comments about women which came out in October.

Co-founder Shannon Coulter reacted on Twitter, saying: “Big news everyone. You did this. I am in awe #GrabYourWallet.

“Those who voted against Donald control $7 trillion in spending.

“Never forget it. Never forget our power. Together, we can change a lot.”

The campaign’s website lists companies it supports boycotting and reasons they’re linked to Donald Trump.

On the Nordstrom’s website on February 3, the only Ivanka Trump items available were four styles of shoe, all reduced.

Ivanka Trump first launched her footwear range in 2011.

That line was cancelled by Canadian retailer, Shoes.com, in November and Ivanka Trump’s designs have now been dropped by interior decor store Bellacor as well.