Jessica Simpson is being paid a reported $4 million to act as the new face of Weight Watchers.
And now Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime.
Yet the footage has failed to capture her full figure, presumably the one thing that viewers want to see so that they can make a comparison between her before and after figure.
“I’m Jessica Simpson and yes I’m doing Weight Watchers,” she tells the camera, smiling.
“There is a lot of pressure to lose weight but I’m not a supermodel. I’m just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.
“So I knew Weight Watchers was the only way to go. It’s working.
‘I’m on my way and it feels amazing. Really I just wanna be a better version of myself.”
Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime
The advert focuses on Jessica Simpson’s upper body, with close-ups of her face.
Talking on Katie Couric’s new chat show yesterday, the singer and actress admitted that at the time she wasn’t comfortable revealing her whole frame.
Since the clip was filmed Jessica Simpson, 32, has continued on her healthy eating plan – taking her total weight loss to an impressive 40 lbs.
But she still isn’t at her goal, after her weight hit more than 170 lbs while she was pregnant.
Talking on the debut episode of Katie Couric yesterday Jessica Simpson explained why the Weight Watchers programme is working for her.
“You have to track every bit, and you can’t get away with the bites because they add up,” she said.
“You have to be completely honest with yourself, and I think just creating that relationship of honesty with yourself is so good.”
Along with tracking her food Jessica Simpson is also working out.
And now she is 10 lbs away from her goal weight, she’s using her daughter to get there.
“I basically take her with me, whether it’s strapping her on me or strolling around the neighborhood,” she said.
“My new goal is 14,000 steps a day.”
Jessica Simpson was spotted leaving the gym again yesterday and her sessions are clearly paying off.
As she approached her car, Jessica Simpson, 31, showed off her entire body for the first time since giving birth last month and she definitely looked slimmer.
The singer has quietly been working up a sweat, sticking religiously to her workout regime in a bid to shift her post-pregnancy pounds.
Wearing an all black gym outfit that consisted of leggings, a tracksuit top and trainers, she seemed eager to get into her waiting car and head home to her child.
It’s not the first time that Jessica Simpson has been seen leaving a private gym in Los Angeles as earlier this week she was spotted finishing another workout.
Jessica Simpson gave birth to her first child with her fiancé, former NFL star Eric Johnson, on May 1.
Jessica Simpson showed off her entire body for the first time since giving birth last month and she definitely looked slimmer
Beaming after the birth of the couple’s daughter, Maxwell Drew, Jessica Simpson looked radiant in the passenger seat of a Range Rover as a female friend took the wheel.
She paired black stretch workout wear with a leopard scarf, her wavy blonde locks falling around her shoulders.
Jessica Simpson was spotted publicly for the first time since giving birth last Wednesday as she arrived to Harley Pasternak’s gym in West Hollywood, where she has been undergoing her workout sessions.
The singer was also seen arriving to the fitness centre on Friday.
It was announced last week that Jessica Simpson, who reportedly gained 80 lbs while pregnant, would front the latest Weight Watchers campaign.
However, the singer was unable to start working out for several weeks on doctor’s orders due to having a C-section.
Appearing to have been given the all-clear, Jessica Simpson is now combining a new exercise regime with a healthy eating plan she had already kicked off.
Jessica Simpson spoke to People, in which she appeared in a photoshoot with daughter Maxwell and Eric, revealing she is eating protein-packed means and drinking home-mixed juices to help shed pounds.
Her dietary restrictions come after she was forced to deny on several occasions that she was having twins because of the size of her baby bump, which appeared to grow larger than average.
However, Jessica Simpson said in March doctors put her blooming figure down to the fact that she had excess amniotic fluid.
Now, the singer says she is anxious to shed her baby weight.
Jessica Simpson told People: “After you have your baby it’s like, <<Oh my God, what happened to my body… this is not me>>.”
The singer also revealed she planned to join Weight Watchers before she learned she was pregnant, having dealt with years of yo-yo dieting.
Jessica Simpson said she simply wants to feel comfortable in her skin again.