Hans Riegel, the boss of German gummi bear maker Haribo, has died of heart failure at the age of 90.

Hans Riegel, the son of Haribo founder, died in Bonn, Germany, the company said in a statement.

He was in charge of marketing and distribution for Haribo and invented its “kids and adults love it so” slogan.

Hans Riegel, the son of Haribo founder, was in charge of company’s marketing and distribution

Hans Riegel inherited the company from his father in 1946 and built it up into a firm that now employs 6,000 people.

Haribo, which also makes sweets in the shape of cola bottles, jelly beans and milk bottles, has 20 factories across Europe and an annual turnover of about $2.5 billion.

Haribo is derived from the founder’s name and the German city where it is based – HAns RIegel, BOnn.

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