Blake Lively is a picture of Hollywood glamour in the new advert for Gucci’s Premiere perfume.

The Gossip Girl star poses in front of a window overlooking the sparking city of Los Angeles, her slender figure on display in her backless gown.

The commercial was filmed by Drive director Nicolas Winding Refn at one of Beverly Hills’ most famed locations, the Sheats Goldstein Residence.

The shoot was a change for Blake Lively, who has most recently been seen in New York on the set of her hit show.

Blake Lively is a picture of Hollywood glamour in the new advert for Gucci's Premiere perfume

Blake Lively and her co-stars will be returning to screens in October for the sixth and final season of the show.

Her character Serena is expected to return to her old wild ways for the last season.

Since landing her role in the soap, Blake Lively has taken on lead parts in films such as The Town and Green Lantern, where she met her now-boyfriend Ryan Reynolds.

Blake Lively most recently starred in Oliver Stone’s drug thriller Savages and recently she admitted she loved the “challenge” it gave her.

She played O, the girlfriend of a marijuana grower who gets kidnapped, as realistic as possible.

Blake Lively said: “I love that it’s so different from everything that I’ve ever known or seen. I love that challenge.

“I love exploring worlds that are so unknown to me. And having somebody like Oliver made it such a great experience because he gave us so many opportunities.”

Blake Lively and Ryan Reynolds, who have been dating for just over a year, are reportedly already thinking of starting a family together.

A close friend told Star magazine that Blake Lively actress has put on an extra 10 lbs in order to be a healthy weight to have a baby.

They told the magazine: “She and Ryan are ready to go for it, even without a wedding. Ryan has been aching to start a family, so this is his dream come true.”

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