Gok Wan latest collection of shapewear for SimplyBe, which includes Banger Boosters, Slicker Knickers, Pull Me In, Curve Controller, Bombshell Plunge and Divine Outline, is winning rave reviews already.

Banning boring beige and bringing in glam colors, lace and retro Fifties styling, Gok Wan is tearing up the rule book and bringing sexy shapewear to the masses.

His new range, which he describes as “glam 50s”, is functional shapewear with all the crucial elements there -high waisted pants with tummy control panels, multiway bras, slips that hold in all the lumps and bumps – but it comes in bright, candy store colors and sweetly retro prints.

There is bow detailing, contrast stitching and trim and pretty lace detailing that makes it possible to actually reveal it in the boudoir – rather than sneaking off, Bridget Jones style, to swap your granny knickers for something a little more slinky.

Gok Wan’s new range of shapewear for SimplyBe dispenses with traditional beige big pants in favor of pretty colors and polka dots

In his typically flamboyant style, Gok Wan has penned a few lines on each item: “Pull on a pair of these beauteous briefs and I guarantee, my gorgeous, that you’ll instantly feel oh-so-flirty and fabulous!

“High-waisted for a cool retro look, the front panel works to lightly control the curves of your tum, whilst the contrast front-piping will doubly help to flatter your fantastic figure.

“I’ve added ruching along the back to get that bottom of yours looking delightfully peachy and just for you, I’ve added some seriously sexy, detachable suspenders my darling, you won’t find a harder-working pair of panties. Enjoy!”

While most of the collection is indeed seriously sexy, some of the more extreme garments are still best left under wraps. The Pull Me In Pants that look like high-waisted cycling shorts and the white apple-catcher Slicker Knicker are not the kind of undies you’d be keen to reveal on a date, for instance… But all in all, this is a sexy little range of shapewear that says a resounding NO to beige.