Duck Dynasty has spawned its own mobile game app called Duck Dynasty: Battle of the Beards.

Available in the App Store, the game enables fans to occupy the “redneck” universe of the rough-and-tumble Robertson family in the backwoods of Louisiana.

The goal for players is to transform from a clean-shaven yuppie type into a duck-hunting man’s man with a mega beard.

Duck Dynasty has spawned its own mobile game app called Battle of the Beards

In addition to duck hunting, the game allows players to “eat chilies, blow up beaver dams and compete in sets of rapid-fire micro-games that test players’ reflexes and drop them feet first into the Louisiana backwoods. As players successfully complete the challenges, their beards grow to epic proportions and they start to transform from a yuppie into a full-blown redneck!”.

Duck Dynasty is currently the most-watched nonfiction cable show ever.

The reality show chronicles the unusual life of Robertson family that earned a fortune by making duck-hunting products, in particular a duck call named Duck Commander.

Duck Dynasty premiered in March 2012, and by the time Season 3 wrapped, it scored 9.8 million viewers. Season 4 went on to premiere to 11.8 million viewers.