Kim Kardashian’s declining popularity looks set to receive a further blow after animal rights group PETA launched a billboard campaign slating the star’s love of fur coats.

Kim Kardashian, 31, has regularly been spotted wearing such jackets this year, despite already being chastened by PETA, who named her their worst dressed person of 2010.

In the emotive ad PETA has a cute picture of two fox cubs, with the statement: “Kim: These babies miss their mother. Is she on your back?”

In addition to the adverts, the animal rights organization has also blasted Kim Kardashian on their website.

PETA Senior Vice President Lisa Lange said: “Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive.

“We’ve explained it to her, and she’s watched a video expose that was filmed inside fur farms.

“When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless.”

Kim Kardashian, 31, has regularly been spotted wearing such jackets this year, despite already being chastened by PETA, who named her their worst dressed person of 2010

Ironically Kim Kardashian turned out to support a PETA campaign poster AGAINST fur which featured her sister Khloe earlier this year.

Kim Kardashian posed with Khloe next to the 2008 “Fur? I’d Rather Go Naked” picture, after her younger sibling stripped off for the charity.

It is the second time in recent days the Kardashians have been involved in a fashion flare-up.

It was claimed the Institute for Global Labour and Human Rights had criticized the Kardashians for using Chinese sweatshop labor to produce their fashion lines.

However the group’s executive director Charles Kernaghan later spoke out to say the allegations could not be proved, that he had been speaking about conditions in the country in general, and that his words had been twisted.

Charles Kernaghan did speak out again last night to say: “If Ms. Kardashian has found a way to overcome the iron-fisted repression under which the Chinese workers are forced to toil, then that would be huge news and worthy of tremendous applause.

“But unfortunately, based on our concrete experiences investigating factories in China and elsewhere, the chances are about one in a million that Ms. Kardashian has found a way to push back against the Chinese authorities and guarantee that her employees will be afforded their most basic, internationally recognized workers’ rights.”