Lady Gaga’s debut fragrance Fame, which contains notes of blood and semen, has become the number one best-selling women’s fragrance at Superdrug, in UK, just a week after hitting the shelves.
Advanced fragrance technology means that the dramatic looking black liquid turns clear as soon as it is sprayed in to the air, and the bottle is pure Lady Gaga: black and gold featuring gilded monster claws.
This unique perfume concept has translated in to ringing tills for team Lady Gaga, the £23.99 ($37.5) perfume has already sold more than both Beyonce and Madonna’s fragrances did in their first week of launch.
Lady Gaga’s debut fragrance Fame has become the number one best-selling women’s fragrance at Superdrug just a week after hitting the shelves
Sara Wolverson, Superdrug beauty director said: “Lady Gaga is a true original and she has brought something completely new to the fragrance market.
“While initial reports promised slightly scary fragrance notes the actual perfume is sophisticated, floral, addictive, moreish and sexy which paired with the black liquid and dramatic styling is truly original.
“We knew Lady Gaga would be popular but have been astounded by the rush to be the first to buy the fragrance.”
In her perfume campaign, Lady Gaga is seen reclining with an arm behind her head, while holding the perfume in her other hand.
Scantily clad men – who have been shrunk to miniature size – are strategically placed over her body to save her blushes.
Renato Semerari, president of Coty Beauty, said: “She is an artist that is never satisfied with the status quo – she always has this way of challenging everybody and trying to do something more, something different.”
Lady Gaga’s perfume first glimpse has been leaked by a Canadian fashion editor via Twitter.
Lisa Tant, the editor in chief of Canadian fashion magazine Flare, tweeted an image of the bottle, set to hit stores in August, along with its much-anticipated name and scent notes.
For over two years Lady Gaga, 26, has been publicly teasing her fans with small bites of information about the rumored perfume, which in 2010 was reported to smell like “blood and semen”, and now Lisa Tant has clarified details.
Originally thought to be called Monster, the editor revealed the fragrance will be called Fame, and, in Lady Gaga’s words, will actually “smell like an expensive hooker”.
Originally thought to be called Monster, Lisa Tant revealed the fragrance will be called Fame, and, in Lady Gaga's words, will actually “smell like an expensive hooker”
Lisa Tant quoted Lady Gaga, allegedly at a press preview for the perfume, tweeting: “It was taken out of my own blood sample, so it’s a sense of having me on your skin.
“I wanted to extract sort of the feeling and sense of blood and semen from molecular structures, so that’s where [the rumors] came from.
“That is in the perfume, but it doesn’t smell like that. Actually, the perfume smells like an expensive hooker.”
The fragrance appears to be a black liquid that reportedly changes color when applied to skin.
Lisa Tant has since taken down the image and quote from her Twitter account, for unknown reasons.
Lady Gaga is also tipped to cover Vogue‘s famed September issue for 2012, to coincide with the perfumes official launch.
Her last cover for the magazine was in March 2011.