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Madonna was campaigning for female empowerment across the globe at the 2013 Sound Of Change concert, but fans seemed more fixated on her “swollen” face as she took to the stage at London’s Twickenham Stadium on Saturday night.

Within moments of Madonna appearing in front of a crowd of thousands, audience members took to Twitter to slam her somewhat puffy-faced look as she presented a segment of the charity gig.

Madonna’s look was all the more obvious thanks to her conservative ensemble, which saw her cover up from head to toe in a black high-necked sweater and matching trousers.

Wearing her honey blonde locks pulled back from her face, Madonna’s facial features were clear to see.

One fan wrote on Twitter: “Madonna, please stop messing with your face. It used to be a lovely face and now it’s looking weird.”

While one viewer stated: “Madonna looks absolutely ridiculous these days. Why on earth would anyone want to do THAT to their face?”

And although fans seemed thrilled to see Madonna, 54, support such a worthwhile cause, some admitted they were a little distracted by her puffy-faced appearance.

One wrote: “Brava Madonna at #Chime for speaking out (I’m trying not to be distracted by how much work she’s had on her face).”

While one viewer implored: “Madonna leave your face alone.”

Madonna swollen face at Sound Of Change 2013 concert

Madonna swollen face at Sound Of Change 2013 concert

But it didn’t seem as though the star cared too much about her appearance as she received a rapturous applause from the packed-out stadium as she called on her fans to start a “revolution of love”.

Madonna said: “I keep telling people I want to start a revolution, but my revolution doesn’t involve bloodshed and violence. My revolution starts with education. My revolution is about achieving a higher level of consciousness, but this cannot start without education.

“We cannot change this world, nor begin to treat each other with human dignity, without an education. Let tonight be the beginning of this revolution because education is not a luxury, it is a basic human right.

“I invite you all to join my revolution of love. Join me tonight. The revolution of love starts here. I believe my girls out there deserve the best education. They deserve the best in health. And I believe in justice for my girls everywhere.”

Madonna has previously insisted she hasn’t undergone any cosmetic procedures, but would not rule it out in the future.

The star said: “I am what I am. And I don’t like the idea of someone putting you to sleep then taking knives to you.

“I am not going to hold a press conference if I have plastic surgery. But I’ve said many times, I think about it and I sure don’t rule it out.”

The Sound Of Change concert was part of Gucci’s new global campaign for girls’ and women’s empowerment, and is being broadcast across six continents to over 150 countries, with more than one billion people expected to see it in total.

The charity has put on the concert in conjunction with the Chime For Change initiative, which aims to raise awareness of education, health and justice for women everywhere.

Beyonce, Jennifer Lopez and Rita Ora were among the stars taking to the stage to perform for at the star-studded event, while the likes of Blake Lively, Jessica Chastain and Ryan Reynolds presented segments of the gig.

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A new research claims that make-up makes women appear younger by increasing the contrast between facial features and skin tone.

The study by a professor from Gettysburg College in Pennsylvania suggests the changing contrast of facial features is one of the cues people unconsciously use to decipher a woman’s age.

The discovery of this cue to age perception may partly explain why cosmetics are worn the way they are, the study claims.

Cosmetics are commonly used to increase aspects of facial contrast, such as the redness of lips.

Scientists propose that this can partly explain why make-up is worn the way that it is – shades of lipstick that increase the redness of the lips are making the face appear younger, which is related to healthiness and beauty.

“Unlike with wrinkles, none of us are consciously aware that we’re using this cue, even though it stares us in the face every day,” said Richard Russell, a professor of psychology at Gettysburg.

Richard Russell collaborated with researchers from cosmetic giant Chanel’s R&D division dedicated to skin related issues and facial appearance.

A new research claims that make-up makes women appear younger by increasing the contrast between facial features and skin tone

A new research claims that make-up makes women appear younger by increasing the contrast between facial features and skin tone

In one study, Prof. Richard Russell and his team measured images of 289 faces ranging in age from 20 to 70 years old, and found that the ageing process makes the lips, eyes and eyebrows paler, while surrounding skin becomes darker.This results in less contrast between the features and the surrounding skin –leaving older faces with less contrast than younger faces.

The difference in redness between the lips and the surrounding skin decreases, as does the luminance difference between the eyebrow and the forehead, as the face ages.

Although not consciously aware of this sign of ageing, the mind uses it as a cue for perceiving how old someone is, the research claims.

Prof. Richard Russell told Radio 4’s Material World programme: “The kind of contrasts that decreased was the contrast between the facial features – the lips, the eyes and the eyebrows with the surrounding skin.

“So, for example, we found that the redness of the lips decreases with ageing, but the skin that surrounds the lips actually becomes more red, so the redness contrast between lips and the rest of the face decreases with age and that certainly is something that can be manipulated with make-up.”

To confirm this hypothesis, the researchers carried out a further study involving more than a hundred subjects in Gettysburg and Paris, in which they artificially altered these facial contrasts using a computer.

They found that increased contrasts led observers to perceive faces as younger, while when they artificially decreased contrasts the faces appeared older.

Prof. Richard Russell’s findings appear in a study in the open access journal PLoS ONE.