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Transformulas Eye Lifting Gel is branded a “wake me up wonder” and the “no-needle eye lift in a tube”, while picking up awards at various beauty product prize-givings and being raved about by industry specialists.

Promising to rid the world of tired and puffy eyes by lifting, tightening and firming the thin skin around them, the cooling gel claims to work immediately, improving moisture levels while tackling the effects of both short and long-term anti-ageing.

The gel also vows to give strained computer eyes (and strained party eyes) the essential relief.

And it appears to actually work.

Transformulas Eye Lifting Gel is branded a “wake me up wonder” and the “no-needle eye lift in a tube”

Transformulas Eye Lifting Gel is branded a “wake me up wonder” and the “no-needle eye lift in a tube”

During trials of the new formula 100% of users found the gel provided an instant lifting effect; 90% saw a significant reduction in fine lines and wrinkles; 70% felt their skin was softer after use, and the same percentage saw a significant reduction in puffiness around the eyes.

Brand founder Rosi Chapman said: “The Transformulas Eye Lifting Gel really is one of our biggest successes, and customers just cannot get enough of this treatment that gives visibly instant and longer term anti-ageing results.

“The new formulation is even more effective and will work hard to repair the advanced signs of ageing such as deep lines, wrinkles and under eye bags that appear around the delicate eye area.”

The skin around the eyes is much thinner and more prone to ageing due to facial expressions.

Containing beech tree bud, Kigelia Africana extract, peptides and anti-oxidants, the gel claims to repair and lift the area’s delicate skin and the plant extracts work by giving the skin more elasticity to help reduce fine lines and wrinkles, while other active ingredients have antibacterial properties which help with healing, firming and hydrating.

 

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Julia Carta, the make-up artist who works with Simon Cowell on Britain’s Got Talent has revealed he also uses products from “Transformulas” to prevent the signs of premature ageing.

Make-up artist Julia Carta, who has also worked with stars including Orlando Bloom and Keira Knightley, said she has used the “FaceContour Tightening Créme” and “Eye-lightening Serum” from the beauty range while preparing Simon Cowell for appearances on the TV talent show.

The products were developed by beauty fanatic Rosalind Chapman who, due to a fear of needles, wanted anti-ageing solutions that didn’t involve injections or surgery – that were also affordable.

The “FaceContour Tightening créme”, priced at £36.95 ($58) for 15 ml, is said to contain “potent ingredients” that “help lift, define and sculpt the face to restore its natural beauty”. According to a research, 75% of users saw a reduction in under eye bags, lines and wrinkles after using it.

Meanwhile, the “Eye-lightening serum” offers another way to tackle the appearance of ageing under the eyes. The product promises to fade black bags using nanotechnology and is priced at £29.95 ($47) for 10 ml.

Julia Carta has revealed Simon Cowell uses products from “Transformulas” to prevent the signs of premature ageing

Julia Carta has revealed Simon Cowell uses products from “Transformulas” to prevent the signs of premature ageing

Simon Cowell, 52, has been seeking alternative anti-ageing remedies after it appeared he had taken his reliance on Botox too far on last year’s Britain’s Got Talent.

Viewers were alarmed by the appearance of his bruised face and droopy eyelid, which was blamed on using the face-freezing injections too much.

A source from the show said at the time: “Simon had overdone things a little with the Botox and it soon showed up on camera – especially as we film in high definition, which is particularly unforgiving.”

Simon Cowell isn’t the only celeb who is a fan of Transformulas products. Victoria Beckham is said to use the brand’s EyeLifting Gel, that is said to refresh the delicate skin under the eye using plant extracts.