A new survey has revealed that the photo-sharing blogging platform Tumblr is more popular with 13-to-25-year-old than Facebook.

Garry Tan of Y Combinator found 59% of those polled responded that they were regular users of Tumblr, compared with 54% who regularly used Facebook.

“Marketers are definitely looking to other social networks beyond Facebook,” a spokesman for research firm eMarketer told the New York Post.

“Not because Facebook is ineffective but because the digital audience is more fragmented than ever before.”

According to the report, Tumblr cracked the 50 most-visited websites list last year, yet only 30% of marketers considered advertising there, according to Awareness Inc.

With only a 12-person staff, Tumblr is relatively tiny compared to Facebook’s colossal team of 3,200.

A new survey has revealed that the photo-sharing blogging platform Tumblr is more popular with 13-to-25-year-old than Facebook