Elizabeth Hurley turned the lights pink at the Selfridges Department Store in London as part of Estée Lauder’s Breast Cancer Awareness Campaign.

The Breast Cancer Awareness Month Event, held on September 29, changed the Selfridges’ signature from yellow to pink. The store, like the Empire State Building and Niagara Falls, was illuminated in pink to raise awareness to the importance of mammography screening (over the age of 40) for early diagnosis of breast cancer.

“I’ve just arrived from New York where I helped launched a fabulous new awareness campaign called Shine a Light on Breast Cancer which launches next week. Today it’s London, next week Edinburgh and then on to Moscow and back to New York,” she told Vogue.

Her grandmother died of breast cancer, and she is dedicated to the cause.

Elizabeth Hurley, 46, appeared in a pink dress by Michael Kors, then she wore strapless silver dress by Kalinka, with a pair of nude strappy heels. Exquisite earrings, glowing makeup and soft lip shade, hair loose in wavy curls finished off her look.

Elizabeth Hurley firstly arrived at Selfridges in her tight lipstick pink dress, accessorized with beige pumps and the pink rhinestone Breast Cancer Awareness Month ribbon brooch. She signed purchases from the Estée Lauder Pink Ribbon Collection (a jeweled compact mirror, an Elizabeth Hurley lip set), that will raise money for breast cancer awareness. Liz helped to create Elizabeth Pink lipstick. The lipstick sales go to the Breast Cancer Research Foundation.

Elizabeth Hurley signed the purchases from Estée Lauder Pink Ribbon Collection at Selfridges, to raise money for breast cancer awareness.

“Had a great time at Selfridges. Wrist aches from a lot of signing. Met some brave cancer survivors who were supporting the cause. Humbling,” Elizabeth Hurley wrote on Twitter.

Elizabeth Hurley brought her son Damian Charles Hurley, 9, to switch on the pink lights at Selfridges for Breast Cancer Awareness Month 2011.

She wore a strapless silver cocktail floral jacquard dress with a strappy beige high-heeled sandals, and a pin shaped in the pink ribbon breast cancer symbol. Damian wore a jacket and pink striped shirt and a breast cancer awareness pin placed on one of his navy lapels.

Elizabeth Hurley brought her son, Damian, to turn the lights pink at Selfridges for Breast Cancer Awareness Month 2011.

“Every year, we light more than 200 landmark buildings pink for Breast Cancer Awareness. Selfridges is probably one of the busiest department stores in London and the 100-year-old façade is absolutely beautiful,” Elizabeth Hurley told Vogue.

In 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors.

In 1993 Evelyn H.  Lauder launched Breast Cancer Awareness Month in the UK, she founded the Breast Cancer Research Foundation, co-creating the pink ribbon symbol.

Elizabeth Jane Hurley, actress and model, is Estée Lauder’s Breast Cancer Awareness ambassador. She was married to Hugh Grant, actor. She has a child with  Steve Bing, film producer. In 2002 she married an Indian textile heir, Arun Nayar. Elton John attended the wedding and gave the bride away. She divorced in June 2011. Recently she received a sapphire and diamond engagement ring from the cricketer Shane Warne.

“Let’s play the Dunhill together next year – you up for it?”

“You swing great & have nice rhythm – with a super short game! X” He wrote on Elizabeth Hurley’s Twitter page.                                                                                                    

Elizabeth Hurley on breast cancer awareness (video)

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