Kim Kardashian showed off her new fashion range, Kardashian Kollection, on the model she knows best – herself.

Kim Kardashian, 32, stopped traffic as she showed off her curvy body in the red Kardashian Kollection dress on Thursday, in London.

And at just £40 ($60), proves you don’t need to spend a fortune to looks a million dollars.

Kim Kardashian was returning to the Dorchester Hotel, in London after having made an appearance on ITV1’s Lorrain Live show.

The sultry star packed her famous derriere into the tight fitting dress as she stepped out of her chauffeur driven car.

Kim Kardashian’s dress, which will be available from Dorothy Perkins, was low cut enough to show off an ample amount of her cleavage.

She teamed the raunchy frock with a pair of nude color heels and made a quick dash inside her hotel for a well earned break.

Her older sister, Kourtney Kardashian, 33, was also looked stylish but a lot more covered up in a light floaty knee-length dress which she teamed with a black blazer.

Earlier in the morning, Kim and Kourtney Kardashian stopped by the ITV London studios for a chat with Kate Garraway, for The Lorraine Show on Daybreak.

Discussing the fashion line, she gave her thoughts on the Duchess of Cambridge. She told Kate Garraway: “I think Kate is very stylish and it’s ridiculous to assume you would wear something once and never wear it again.”

“You can wear things to different occasions around different people,” added Kourtney Kardashian.

Kim Kardashian stopped traffic as she showed off her curvy body in the red Kardashian Kollection dress in London

And bizarrely Kate Garraway compared the Duchess’s recent nude photo trials to the Kardashians chosen life in the spotlight.

Kim Kardashian said: “We don’t have the cameras all the time we take holidays and you want that to be private so we do struggle with the boundaries of whether to have the cameras around.”

And Kourtney Kardashian defended her decision to screen the rather graphic birth of daughter Penelope Scotland.

She explained: “I did give birth on camera, but it actually was our own home video I didn’t have cameramen and lighting guys in the room with me.

“It was a private moment. I wanted to see what it is and I loved the experience. Before I gave birth I was terrified because of all the screaming I had seen in the movies. But it doesn’t have to be like that.

“So because I thought my experience was beautiful I wanted to share that.”

Kim Kardashian tweeted afterwards: “Just left The Lorraine Show with @KourtneyKardash. Was a lot of fun! Now 15min nap time.”

The girls, who will be joined by younger sister Khloe on Saturday for a signing at Westfield London from 12:30 p.m., have had a busy few days in London as they promote their new fashion range, Kardashian Kollection.

Kim and Kourtney launched their Kardashian Kollection with a glamorous party at the London’s exclusive Aqua club, while wearing clothes from the range on Thursday night.

Before they arrived a range of Kardashian lookalike models, sporting the look of long brown locks and fierce smoky eye-make-up, paraded around in the outfits designed by the reality TV stars.

The girls said they have been very impressed with British fashion since being in the UK and can’t wait to see girls wearing the Kardashian Kollection.

Kourtney Kardashian said: “It’s not like matchy-matchy, everyone in the same thing, it’s very different.”

Kim added: “It’s amazing. I think they have such great style, very effortless and chic, that’s why we’re really excited to launch here in the UK.”

The girls also got to meet some of the X Factor finalists, although they probably didn’t know who any of them were.

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